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Ehime Prefecture · Shikoku

Mima Roadside Station (道の駅 みま)

道の駅 みま

Buy Mima rice, cook it, and take home a memory of woodblock prints from this countryside stop.

Updated Michi-no-Eki JournalRead in Japanese

Illustrative image — not an on-site photograph

Location
Uwajima City
Road
Prefectural Route 31 | Uwa–Mima Line
Hours
9:00–18:00
The restaurant and takeaway counter generally close at 16:00; the art museum and memorial museum generally close at 17:00.
Parking
Cars: 145 / Large vehicles: 6
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How to enjoy

Choose how to enjoy your visit

Eat, shop, play, take in the view or rest. Choose from the station’s strengths to suit your day.

Look here first
Mima rice, seasonal vegetables, station-exclusive products

The market gives you a quick introduction to rice-growing Mima.

If you're hungry
Odaishi-an, Buono, jakoten

Think of these as choices for lunch, a boxed meal, or a hot snack.

For an experience
Kamado DE Mima Rice

Allow about 25 minutes; check sign-up and availability at the produce and gift hall register.

On a rainy day
Azechi Umetaro Art Museum and Iseki Kunisaburo Memorial Museum

Add some quiet indoor time to eating and shopping.

With children
Outdoor toilets, Buono, rest plaza

Diaper-changing tables and multipurpose toilets make a family stop easier.

An autumn or winter extra
Nakayama Pond Nature Park

Check current information before planning around cosmos flowers or illuminations.

Illustrative image — not an on-site photograph
Kasumi's detour notes

Take home one hands-on memory of this rice-growing area after your break.

Kasumi Shiraishi sees Mima as more than a quick toilet stop near the interchange. First, reset at the parking area and outdoor toilets. Then browse Mima rice and vegetables; eat at Odaishi-an if hungry, or keep it light with Buono or jakoten. With a little more time, cook rice in a traditional pot or spend a quiet hour at the art museum. Take that unhurried route through Mima's fields, and the stop stays with you.

Highlights

Just off the Mima Interchange amid fields, Mima Roadside Station makes it easy to eat, shop, and spend a little time with local culture. Browse Mima rice, freshly harvested vegetables, station-exclusive snacks, and sweets made with local sake in the produce and gift hall, then try dishes using Mima rice and Mima-grown vegetables at Odaishi-an or Takeout Buono. Freshly fried jakoten (a local fish cake), the Kamado DE Mima Rice cooking experience, and the Azechi Umetaro Art Museum and Iseki Kunisaburo Memorial Museum are all on site. It works for a brief toilet stop or a half-day detour before heading toward Uwajima or Shimanto.

  • #Mima rice
  • #Kamado DE Mima Rice
  • #Yasuoka Kamaboko
  • #Azechi Umetaro Art Museum
  • #Iseki Kunisaburo Memorial Museum
  • #Nakayama Pond Nature Park
  • #Mima Interchange
Why I like it

Reasons to stop here

01

At the gateway to rice-growing Mima, do more than buy Mima rice

Start in the produce and gift hall with Mima rice, seasonal vegetables, and dressings and sweets made from local ingredients. If the timing works, sign up there for Kamado DE Mima Rice, a rice-cooking experience. Then the rice you take home comes with the memory of its aroma and the moment it finishes cooking.

02

Odaishi-an, Buono, and Yasuoka Kamaboko give you several ways to eat

Choose Odaishi-an for a meal, Takeout Buono for a boxed lunch or soft serve, or Yasuoka Kamaboko for hot jakoten, a fried local fish cake. At lunchtime, you can spread your choices across rice, vegetables, and fish paste products according to everyone's appetite instead of relying on a single counter.

03

Toilets and parking make this a useful stop just after the interchange

The station is just off Mima Interchange, and its parking area and outdoor toilets are listed as available 24 hours. The official site also lists the number of outdoor toilets and facilities including multipurpose toilets, ostomate facilities, and diaper-changing tables. That makes it easier to plan a stop with children or on a long drive.

04

On-site museums offer a quiet break on rainy days or adult trips

The adjoining Azechi Umetaro Art Museum and Iseki Kunisaburo Memorial Museum introduce woodblock prints and the story of an agricultural machinery company founder. On days when a long outdoor walk is difficult, you can follow eating and shopping with a quiet exhibition.

05

Cycling and Nakayama Pond extend a short outing into the countryside

On a clear day with time to spare, take a rental bicycle or drive to Nakayama Pond Nature Park, Ryukoji Temple, or the Former Mori Headman's Residence. Autumn cosmos flowers, winter illuminations, and a visit to a Shikoku pilgrimage temple each depend on the season and time; choosing one extra stop keeps the outing comfortable.

Route idea

Ways to plan your stop

Spend your time at the station or add somewhere nearby. These ideas help you plan around your companions and the weather.

A reset just after Mima Interchange, before heading toward Uwajima or Shimanto

Find Mima rice and jakoten in 30 minutes

After parking, use the outdoor toilets first, then browse Mima rice, seasonal vegetables, and Mima Roadside Station products in the produce and gift hall. If it is not mealtime, try Yasuoka Kamaboko's jakoten or a small sweet at Buono for a taste of southern Ehime even on a short stop.

Parking → outdoor toilets → produce and gift hall → Yasuoka Kamaboko or Buono

Freshly fried items and boxed lunches depend on the time of day and stock. Near evening, a shopping-focused stop is more realistic.

A day when children or friends want one food experience

Cook Mima rice and make lunch a station memory

Kamado DE Mima Rice lets you cook 3 go of Mima rice (about 450 g uncooked) with water from Shimanto in a traditional rice pot. Plan side dishes separately: pair the rice with something from the produce and gift hall or with jakoten. This makes lunch a chance to experience a rice-growing area, as well as a meal.

Ask at the produce and gift hall register → rice-cooking experience → find side dishes or souvenirs in the hall → break

Sign-up and operating conditions can change. If this is the purpose of your visit, check the official information or ask the shop before arrival.

Bad weather, a quiet break for adults, or a trip with older companions

Add the museums for a rainy-day detour

Step into the adjoining Azechi Umetaro Art Museum and Iseki Kunisaburo Memorial Museum to make more of Mima than a market stop. Exhibitions change several times a year, so you can see the current display before or after eating and shopping and spend some unhurried time indoors.

Parking → art museum and memorial museum → Odaishi-an or produce and gift hall → departure

The museums are generally closed on Tuesdays, and admission closes before the buildings do. Check Uwajima City's information for exhibition changes and temporary closures.

A day for seasonal flowers or an evening detour

Add autumn cosmos or winter lights at Nakayama Pond

Nakayama Pond Nature Park is especially appealing for autumn cosmos flowers and winter illuminations. Use the station for toilets, a light meal, and drinks before heading over; that also makes it easier to adjust plans with children.

Mima Roadside Station → Nakayama Pond Nature Park → Former Mori Headman's Residence if time permits

Flower peaks, event dates, evening lighting, and parking change from year to year. Check current information for a seasonal visit.

A fine day when you want to leave the car and feel a little more of Mima

Link the fields and a pilgrimage temple on a short bicycle ride

If time and weather allow, rent a bicycle at the station and head toward Ryukoji Temple or the fields. For elementary-school-age children and older, the journey itself can be memorable. Consider summer heat, traffic, and your return time, and keep the route manageable.

Station → rental bicycle → Ryukoji Temple or a ride through the fields → return to station

A notice says electric bicycle rentals are suspended. Check the current official information for bicycle types, prices, and registration.

Hours

Opening hours

Produce and gift hall / sales area
9:00〜18:00

Generally closed only on January 1.

Odaishi-an restaurant
9:00〜16:00

Last orders generally at 15:30.

Takeout Buono
9:00〜16:00

Last orders generally at 15:30.

Yasuoka Kamaboko roadside station shop
9:00〜18:00

Check same-day guidance for counter sales and demonstrations.

Azechi Umetaro Art Museum and Iseki Kunisaburo Memorial Museum
9:00〜17:00

Generally closed on Tuesdays; last admission is at 16:30.

Outdoor toilets and parking
Listed as available 24 hours

Visitors are asked to avoid long-term parking or occupying spaces.

Family

Visiting with children

Illustrative image — not an on-site photograph

Stars show the editorial recommendation for each age group on a five-point scale. Read the reasons alongside each rating.

Age 1 and under
★★★★☆

Good for a break that starts with the outdoor toilets and a diaper change.

The official information lists two diaper-changing tables and two multipurpose toilets. Toilets, a short shopping stop, and a return to the car may be easier than a meal.

Ages 2–3
★★★★☆

Buono snacks, the rest plaza, and a short walk through the market suit this age.

Instead of a long, still museum visit, break the stop into outdoor toilets, soft serve or a boxed lunch, and time at the plaza seating.

Ages 4–6
★★★★☆

The rice-cooking experience and jakoten let children enjoy how food is prepared.

Adults should stay close around fire and hot food. Comfortable walking shoes help if you also visit Nakayama Pond or the Former Mori Headman's Residence.

Elementary school age
★★★★★

An easy learning detour linking rice, jakoten, woodblock prints, and a pilgrimage temple.

Cook Mima rice, watch production at Yasuoka Kamaboko, or visit Ryukoji Temple or the museums to bring local food and culture into a short day out.

Babies and toddlers

Finding the diaper-changing tables and multipurpose toilets first can make the rest of the meal more relaxed.

Meals

If sitting at a table is difficult, leave room to switch to Buono or jakoten.

Experiences

Cooking rice and eating jakoten are fun, but involve hot items. Adults should stay close to small children.

Nearby stops

Pick Nakayama Pond, Ryukoji Temple, or the Mori residence according to the season and everyone's energy rather than trying to cover all three.

Event

Make an event part of your visit

Permanent spaces and dated events are listed separately. Events can change both the atmosphere and crowds; use the official links for details.

Checking event dates.

Spaces used for events

Azechi Umetaro Art Museum and Iseki Kunisaburo Memorial Museum

The Azechi Umetaro woodblock print exhibition “The Call of the Mountains” is scheduled from July 22 to October 12 in the 2026 exhibition year. Check Uwajima City's information for display changes and closures.

Nakayama Pond Nature Park

Autumn cosmos flowers and winter illuminations are reasons to visit. Dates and lighting periods vary each year, so check tourism association, city, and event information before the season.

Kamado DE Mima Rice

Cooking Mima rice suits a summer or autumn trip or a food-learning outing with children. Check the produce and gift hall register and official information for sign-up, prices, and whether it is running.

Yasuoka Kamaboko jakoten making and factory tour

The roadside station has a Yasuoka Kamaboko shop; hands-on making and factory tours take place at its head office factory. Check reservations, minimum ages, and closing days for the activity you want.

Seasonal events at the Former Mori Headman's Residence

Events such as autumn displays of hanging persimmons offer a glimpse of Mima's rural culture. Check current information for opening dates, Tuesday closures, and activities requiring reservations.

Local feel

Reasons to return

Practical ideas and things to consider when spending time here.

Toilet facilities and cleanliness can provide reassurance

Visitor reports suggest that people who stop for the toilets often browse the market and vegetables too. Listed diaper-changing tables, multipurpose toilets, and ostomate facilities make it easier to plan a drive with children or older companions.

Source: Summary of the official site and review trends

Think of rice, vegetables, and jakoten as separate food choices

Beyond Mima rice, there are Mima-grown vegetables, boxed lunches, jakoten, and sweets made with local ingredients. Pairing the market with takeaway can give you options if the restaurant is crowded or items sell out.

Source: Summary of the official site and tourism information

Kamado DE Mima Rice is memorable for children and adults

Beyond buying Mima rice, you can experience the sounds and aroma of cooking it. Side dishes need to be prepared separately, so allow time to choose accompaniments in the produce and gift hall.

Source: Uwajima Tourism Guide

The art museum gives rainy or hot days an indoor option

The adjoining museums are unusual indoor cultural facilities for a roadside station. Changing exhibitions give repeat visitors a reason to return and provide an alternative when a long outdoor walk is difficult.

Source: Uwajima City museum information

Cycling suits fair weather; watch the heat and return time

Cycling lets you feel the countryside, but summer heat, rain, and children's stamina affect the plan. A short loop near the station or one destination such as Ryukoji Temple can keep the day manageable.

Source: Official site
Before your visit

Things to check before setting out

Opening and closure days, individual businesses and facilities for children or dogs can affect your plans.

  • The main roadside station generally opens 9:00–18:00, but the restaurant and takeaway counter close at 16:00, with last orders generally at 15:30.
  • The art museum and memorial museum are generally closed on Tuesdays. Check Uwajima City's exhibition schedule and closing days if seeing the displays is your main aim.
  • The official site and tourism and roadside-station listings give different parking-space counts. For a visit, prioritize the latest guidance on the official site.
  • Sign-up and operating conditions for Kamado DE Mima Rice change. Ask at the produce and gift hall register early in the day if you want to try it.
  • For a fuller jakoten experience, distinguish between sales at the station and making or touring at Yasuoka Kamaboko's head office factory.
  • The dates for Nakayama Pond's cosmos, illuminations, and the Mima Town Cosmos Festival change each year.
  • Keep rental bicycle plans short enough for the weather, heat, return time, and children's stamina.
Food

Eating and shopping

Specialities, places to eat, sweets and bakeries can all give you a reason to stop. Check individual menus for current prices and availability.

  • Souvenir / staple food
    Mima rice
    Varies by pack size and in-store stock
  • Hands-on experience
    Kamado DE Mima Rice
    About ¥1,100 for 3 go (approximately 450 g of uncooked rice)
  • Meals
    Meals at Odaishi-an
    Varies by menu
  • Light meals
    Boxed lunches and soft serve at Takeout Buono
    Varies by order and season
  • Southern Ehime specialty
    Yasuoka Kamaboko jakoten (fried fish cake)
    Check in-store prices
  • Mima Roadside Station product
    Nyanyo's Snack: Mima Boro
    Check in store
  • Souvenir
    Sweets made with local sake from Nishimoto Brewery
    Includes seasonal products
Food mood

What would you like to eat?

A meal, a sweet treat, market shopping or something to take away: choose a focus for the day instead of trying everything at once.

Illustrative image — not an on-site photograph
Buy rice

Mima rice, souvenir-size packs of rice, Mima-grown vegetables

The main choice when you want food to take home. It makes your stop in a rice-growing area tangible.

Pack sizes and varieties depend on deliveries.

Cook rice

Kamado DE Mima Rice

A good fit when you have about 25 minutes to spare and want to add a food experience.

Follow the register counter's guidance on sign-up, crowds, and operating conditions.

Have lunch

Odaishi-an, meals using Mima rice, seasonal vegetable dishes

For lunch during a drive, consider the station's rice and vegetable dishes when choosing.

Last orders are generally at 15:30.

Eat in the car

Takeout Buono boxed lunches, coffee, soft serve

A useful option if a small child cannot settle in the restaurant or you need to get to your next stop.

Food prepared after ordering and sold-out items can affect waiting time.

Add a hot snack

Yasuoka Kamaboko jakoten (fried fish cake)

A quick taste of southern Ehime when you do not want a full meal.

Availability of freshly fried items and demonstrations changes through the day.

Choose souvenir sweets

Mima Boro, sweets made with local sake, original dressings

Good for smaller gifts to coworkers or family when a bag of rice is too heavy.

Seasonal products have changing sales periods.

Access

Location and surroundings

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1
Roadside station
Mima Roadside Station (道の駅 みま)

Buy Mima rice, cook it, and take home a memory of woodblock prints from this countryside stop.

Open in Google Maps
2
Food experience
Kamado DE Mima Rice

Do more than buy Mima rice: enjoy its aroma in an on-site cooking experience.

Open in Google Maps
3
Art museum and memorial museum
Azechi Umetaro Art Museum and Iseki Kunisaburo Memorial Museum

A quiet indoor stop for woodblock prints and agricultural machinery history within the roadside station.

Open in Google Maps
4
Park and seasonal flowers
Nakayama Pond Nature Park

Add a taste of Mima’s seasons with autumn cosmos and winter lights.

Open in Google Maps
5
Shikoku pilgrimage temple
Inarizan Ryukoji Temple

The 41st temple of the 88-temple Shikoku pilgrimage, with ties to rice-growing Mima’s traditions.

Open in Google Maps
6
Factory tour and jakoten-making experience
Yasuoka Kamaboko Head Office Factory

Go beyond the station’s jakoten shop to try making the fried fish cake at the main factory.

Open in Google Maps
Food outlets and the market on the station grounds share the station pin. Nearby places are separate destinations to combine with your visit.
Nearby

Places to visit nearby

Food experience
Kamado DE Mima RiceJapanese guide
On siteA short walk

For experiencing rice-growing Mima rather than taking home rice alone.

Azechi Umetaro Art Museum and Iseki Kunisaburo Memorial Museum
Art museum and memorial museum
Azechi Umetaro Art Museum and Iseki Kunisaburo Memorial MuseumJapanese guide
On siteA short walk

For a quiet indoor visit when eating and shopping alone feel too brief, or when avoiding rain or heat.

Nakayama Pond Nature Park
Park and seasonal flowers
Nakayama Pond Nature ParkJapanese guide
About 5–10 minutes by carClose enough for a short stop after a break at the station

For autumn flowers, a winter evening, or a little outdoor walking with children.

Inarizan Ryukoji Temple
Shikoku pilgrimage temple
Inarizan Ryukoji TempleJapanese guide
About 5 minutes by car; walking or cycling are also optionsSuited to adding one temple visit from the station

For a short temple visit that gives a sense of Mima rice country and its fields.

Historic building and countryside walk
Former Mori Headman’s ResidenceJapanese guide
About 5–10 minutes by carIn the same Mima outing area as Nakayama Pond and Ryukoji Temple

For quietly seeing Mima’s rural way of life after eating and shopping.

Yasuoka Kamaboko Head Office Factory
Factory tour and jakoten-making experience
Yasuoka Kamaboko Head Office FactoryJapanese guide
About 5–10 minutes by carClose enough to extend a station snack into an experience

For families or groups who want to make jakoten or see how it is produced, beyond buying it.

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