Ehime Prefecture · Shikoku
道の駅 風早の郷風和里
Between the Seto Inland Sea and Mount Takanawa, this roadside station in northern Matsuyama brings together fish, vegetables, citrus fruit and beach time.
Records are saved in this browser. Visited stations receive a stamp and count towards your nationwide progress.
Eat, shop, play, take in the view or rest. Choose from the station’s strengths to suit your day.
Seasonal produce offers more choice in the morning, and crowds tend to grow before lunch.
Weekday and weekend or holiday hours differ, so plan around the lunch service.
Use the mamaro private baby care room for nursing or diaper changes before heading to the beach or Hazumazaki.
Swim in summer; outside the season, take a short sandy walk or enjoy the view.
Shorten outdoor play and switch to Seapa no Yu hot spring or continue by car.
You can enjoy Fuwari simply by buying fish or citrus, but with children the day feels easier if you plan how to add the beach, park or hot spring. On arrival, find the toilets and mamaro baby care room, then choose lunch or a snack. In good weather, visit the beach or Hazumazaki; in heavy rain or heat, shop briefly and head to Seapa no Yu. You can change the order of eating, shopping and play to suit the day's weather.
Michi-no-Eki Kazahaya no Sato Fuwari makes it easy to eat, shop and play a little beside coastal National Route 196. The open-air market sells freshly harvested vegetables, fruit and fish from the Itsuki-nada Sea; the restaurant offers Hojo taimeshi, a local sea bream rice dish, and set meals with seasonal fish for lunch. Fuwari Front Beach is across the road, Hazumazaki Wakuwaku Land is within walking distance, and Hojo Kashima Island and Seapa no Yu hot spring are a short drive south. Families can plan a stop around toilets, lunch and outdoor play, with an indoor alternative for rain or heat.
With vegetables, fruit, fresh fish, handmade prepared foods and pickles, even a quick shopping stop offers a taste of Hojo. Summer brings tomatoes, okra, eggplants, peaches and watermelon; winter brings citrus such as Beni Madonna. What catches your eye in the market changes with the season.
The restaurant's approximate lunch hours differ between weekdays and weekends or holidays; check its Thursday and third-Wednesday closures too. Look for taimeshi (sea bream rice), simmered fish head and bones, seafood rice bowls or jakoten (fried fish cake). On busy days or with small children, soft-serve ice cream, takoyaki (octopus balls) and jakoten at the snack stalls offer lighter options.
Fuwari Front Beach across the road is for swimming in summer, and for sandy walks or sunset views outside the swimming season. At walkable Hazumazaki Wakuwaku Land, children can use a large combined playground, a rope swing and grassy slopes; there are also views toward Kashima Island before or after lunch.
The station is roughly 25 minutes by car from JR Matsuyama Station and 30 minutes from Imabari Interchange, convenient for a coastal drive on National Route 196. Toilets and parking are available 24 hours, with space for approximately 180 cars and 10 large vehicles, making it a meeting or rest stop for riders and families.
Spend your time at the station or add somewhere nearby. These ideas help you plan around your companions and the weather.
After parking, locate the toilets and baby care room, then choose a fruit, vegetable, fresh fish or prepared dish from the open-air market. Even without a full meal, jakoten or soft-serve ice cream makes a quick stop before the children get restless.
Parking → toilets → open-air market → snack stalls → departure
Shoppers tend to increase from morning to lunchtime. Choose one shopping priority to keep the stop short.
Make taimeshi or a seasonal fish set meal at Restaurant Fuwari the focus of lunch, then cross the road to Fuwari Front Beach. Swimmers arrive in summer; in other seasons the sandy walk and sunset are pleasant. Keep shoes that can get wet and a change of clothes in the car.
Station → Restaurant Fuwari → Fuwari Front Beach → shopping at the open-air market
Check the restaurant's Thursday and third-Wednesday closures, last orders and temporary changes shortly before visiting.
If the beach alone is not enough, walk to Hazumazaki Wakuwaku Land. Its large combined playground, rope swing and grassy slopes give children room to move before returning to the station for food and shopping.
Station → Hazumazaki Wakuwaku Land → station for snacks and shopping
The park car park has set hours. In summer, prepare for sun and bring water; after rain, watch for slippery grassy slopes.
Eat and use the toilets at the station, then drive toward Hojo Port and take the Kashima ferry. The island has walking paths, a deer enclosure, viewpoints and a swimming beach. Wind or high waves can stop the ferry, so check its operation before committing to a half-day trip.
Station → Kashima Park ferry waiting area → Hojo Kashima Island → station or Seapa no Yu on the way back
Use Matsuyama City's latest information for ferry times, fares and suspensions in strong wind or high waves.
When rain or extreme heat makes the beach or park uncomfortable, shop and have a snack at the station, then head to Seapa no Yu. Its sea-view hot spring and dining area also suit a stop after swimming or before a long drive.
Station → open-air market → Seapa no Yu → onward journey
Day-use bathing fees and last admission may change. Check current official or tourism information.
Closed for New Year. Seasonal produce and fresh fish vary with deliveries and time of day.
Hours are approximate. The operator lists last orders at 2:00 p.m. on weekdays and 3:00 p.m. on weekends and holidays. Check its notices for Thursday and third-Wednesday closures and temporary changes.
Montesanto, Takasho and Chakuma, among others, have different regular closing days.
The listed capacity is approximately 180 cars, 10 large vehicles and 2 spaces for people with disabilities.
Stars show the editorial recommendation for each age group on a five-point scale. Read the reasons alongside each rating.
The mamaro baby care room and multipurpose toilet make short stops easier.
Nurse or change diapers first, then keep trips between the market and car brief. For a beach visit, consider the sun and wind.
A snack, beach sand and brief shopping can keep children engaged.
The beach is across a road, so hold hands while crossing. If the restaurant wait looks long, leave room to switch to jakoten or soft-serve ice cream.
Add the playground at Hazumazaki for more active play.
Children this age can enjoy the large combined playground and grassy slopes. Bring water and hats in summer, and check slope conditions after rain.
The beach, playground and Kashima can fill half a day.
Check ferry times and service conditions before going to Hojo Kashima Island. A hot spring stop can follow swimming or park play.
The fully enclosed baby care room is easier to use if you locate it on arrival.
For summer swimming or an off-season sandy walk, keep supplies for wet shoes and sand in the car.
Aim for fish dishes, but switch to jakoten, takoyaki or soft-serve ice cream if it is crowded.
The park car park is locked at night, with a later closing time only in summer.
Permanent spaces and dated events are listed separately. Events can change both the atmosphere and crowds; use the official links for details.
Checking event dates.
Event notices usually appear in the winter-to-spring citrus season. For gifts or seasonal assortments, check official event news and Instagram.
The summer evening event suits a coastal visit, but check whether it will take place and for any cancellation notices.
Year-end sales of freshly pounded mochi (rice cakes) are popular and can draw queues. Confirm the event date and sales method shortly beforehand.
Summer swimming, off-season beach walks and sunset viewing each offer a different way to use the station. Check beach facilities and weather when planning your stay.
Timetables, fares and suspensions in strong wind or high waves can shape the whole trip. Check Matsuyama City's latest information before planning a half-day visit.
Practical ideas and things to consider when spending time here.
Visitor accounts often describe crowds already present in the morning and vegetables or popular items running low. Shop in the morning if that is your priority; for lunch, keep an option before or after the peak.
Official, tourism and feature information repeatedly mention Hojo taimeshi, seasonal fish, jakoten, citrus, peaches and grapes. Choose between a restaurant meal and shopping for food to take away.
The station has a baby care room and multipurpose toilet. Fuwari Front Beach and Hazumazaki Wakuwaku Land offer different options by age: keep station stops short with little ones and add more outdoor play for older children.
Matsuyama City describes Nagahama Beach in front of the station as a summer swimming spot and highlights the sunset from the viewpoint. Sandy walks and evening stops also appeal outside the swimming season.
When the beach and park are less comfortable, shop at the open-air market, then switch to bathing or a meal at Seapa no Yu. Check current bathing fees and last admission in official or tourism information.
Kashima offers walking paths, a deer enclosure, viewpoints and summer swimming, but ferry and sightseeing boat timetables can change and services can be affected by strong wind or high waves. Eating or shopping at the station first makes a wait for the boat easier to manage.
Opening and closure days, individual businesses and facilities for children or dogs can affect your plans.
Specialities, places to eat, sweets and bakeries can all give you a reason to stop. Check individual menus for current prices and availability.
A meal, a sweet treat, market shopping or something to take away: choose a focus for the day instead of trying everything at once.
If you are stopping for Seto Inland Sea fish, arrive during the restaurant's lunch hours.
Dishes vary with the catch and menu updates.
These options work when lunch is crowded or a small child's appetite is unpredictable, and make it easy to move on to an outdoor break.
Decide what to eat at home or your accommodation to take a taste of Fuwari with you even on a short stop.
Fruit takes center stage from summer to autumn; citrus becomes the draw from winter to spring.
If the restaurant is busy, consider food from the market or snack stalls before heading to the beach or park, reducing family waiting time.
If the map does not load, open it in Google Maps
Between the Seto Inland Sea and Mount Takanawa, this roadside station in northern Matsuyama brings together fish, vegetables, citrus fruit and beach time.
Just across from the station: swimming in summer, beach walks and sunsets in other seasons.
A large playground, grassy slopes and views toward Kashima make this park an active stop before or after a meal.
A roughly 3-minute ferry crossing leads to an island with a deer enclosure, walking trails, viewpoints and summer swimming.
A sea-view saltwater bath to finish a beach day or a rainy drive.
A good choice for a short walk with children before or after a meal, summer swimming or an evening beach stroll.
A good choice when shopping at the station is not enough and children want time on the playground and grass.
For a day when you want to eat and use the toilets at Fuwari, then explore the sea and island.
A good fit for rainy or very hot days, after swimming, or for a rest before a long drive.
Send your travel companions a possible stop.
