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Michi-no-Eki JournalMap

Ehime Prefecture · Shikoku

Michi-no-Eki Seiryu no Sato Hijikawa

道の駅 清流の里ひじかわ

Pick up Hijikawa ramen and Bunraku monaka, then pause by the river at this Route 197 stop.

Location
Ozu City
Road
National Route 197
Hours
8:00–18:00
Approximate hours for the local products shop and farmers' market. Hours and closing days vary by shop. Parking and toilets are available 24 hours a day.
Parking
Cars: 100 / Large vehicles: 3
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How to enjoy

Choose how to enjoy your visit

Eat, shop, play, take in the view or rest. Choose from the station’s strengths to suit your day.

Buy first
Hijikawa ramen and Bunraku monaka

The local products shop is generally open 8:00–18:00. Look first for ramen, monaka, kakimochi, and Hijikawa tea.

In the morning
Start with farm-fresh vegetables

The morning market is a good time for tomatoes, log-grown shiitake, and strawberries. A cooler bag makes summer purchases easier to carry.

For a meal
Ajito or a light sweet

Choose Ajito for a full meal, or take a short break with local-ingredient ice cream or sweets on a shopping-focused visit.

With children
Head for the riverside path

On a fine day when the river level is calm, the path down toward the water offers a change of pace.

Go a little farther
Lake Kanogawa or an onsen

After eating, add Lake Kanogawa, the Wind Museum and Utamaro Museum, Kanogawaso, or Koyabu Onsen for a half-day outing.

Kasumi's stopover notes

Choose ramen and monaka, then walk a little toward the river.

Kasumi Kuzumi sees this as a place to bring home a small taste of Hijikawa's food and daily life. Choose Hijikawa ramen, Bunraku monaka, morning vegetables, and local-ingredient ice cream first; if time remains, head for the river. After a satisfying short food and shopping stop, continue to Lake Kanogawa or an onsen.

Highlights

Michi-no-Eki Seiryu no Sato Hijikawa is a small roadside station beside the Hijikawa River on National Route 197. In the local products shop, look for Hijikawa ramen, Bunraku monaka (sweet bean paste between crisp wafers), kakimochi rice crackers, Hijikawa tea, and sweet-simmered amago trout. The farmers' market is especially good in the morning for vegetables, tomatoes, log-grown shiitake mushrooms, and Beni Hoppe strawberries. The site also brings together the Ajito restaurant, Kanogawa Shufu no Mise shop, a Y Shop, coin laundry, JA branch, and RV park, giving a glimpse of local daily life. On a fine day, walk down the riverside path first; with more time, continue to Lake Kanogawa, the Wind Museum and Utamaro Museum, Kanogawaso, or Koyabu Onsen.

  • #Hijikawa ramen
  • #Bunraku monaka
  • #Farm-fresh vegetables
  • #Riverside walking path
  • #National Route 197
Why I like it

Reasons to stop here

01

Local Hijikawa flavors make the shopping stop

The local products shop centers on Hijikawa ramen, Bunraku monaka bean-filled wafers, kakimochi rice crackers, Hijikawa tea, sweet-simmered amago trout, and sake jelly. This is a place to pick up local flavors to enjoy again at home, rather than a large market.

02

The farmers' market rewards an early start

The farmers' market generally opens at 8:00, with vegetables from nearby farms arriving in the morning. The official site recommends coming early to this popular section. For tomatoes, log-grown shiitake, or strawberries, plan a morning visit rather than waiting until after lunch.

03

The river and everyday shops share the site

A path down to the river sits alongside Kanogawa Shufu no Mise, the Y Shop, coin laundry, and JA branch. A break here offers a small glimpse of everyday life in Hijikawa as well as a tourist stop.

Route idea

Ways to plan your stop

Spend your time at the station or add somewhere nearby. These ideas help you plan around your companions and the weather.

A short break on National Route 197

A 30-minute stop focused on shopping

After parking, use the toilets and choose Hijikawa ramen, Bunraku monaka, and kakimochi at the local products shop. Even on a short stop, you can take home a taste of Hijikawa.

Parking → Toilets → Local products shop → Farmers' market → Depart

The morning usually offers a better selection of farm produce. In the evening, focus your shopping list to keep the stop easy.

An adult lunch break

Take your time over lunch and the river

Have lunch at Ajito, then walk along the riverside path. Seeing the Hijikawa River after visiting the shops helps make sense of the station's name, “Village of Clear Streams, Hijikawa.”

Ajito → Local products shop → Riverside path → Sweet or drink

Ajito is generally closed Wednesdays and one additional irregular day each month. On a closed day, switch to the local products shop, Y Shop, or Kanogawa Shufu no Mise.

Families with preschool and elementary-school children

Keep the river and shopping breaks short with children

This is not a place with large play equipment for a long stay, but the path down toward the river makes it suitable for a brief stretch. Consider the weather and river level before any water play, and combine it with a short shopping or sweets stop.

Toilets → Farmers' market and local products shop → Walking path → Return to car

High water, heat, and uneven ground can change conditions by the river. Hold young children's hands and be ready to skip entering the water.

A day centered on the Hijikawa area

Make a half-day of Lake Kanogawa and the onsen

After lunch and shopping at the station, head to Lake Kanogawa and the Wind Museum and Utamaro Museum. Finish at Kanogawaso or Koyabu Onsen for a half-day of food, river scenery, culture, and a hot spring.

Roadside station → Lake Kanogawa → Wind Museum and Utamaro Museum → Kanogawaso or Koyabu Onsen

Museum and onsen opening days, final admission times, and events vary. Check official hours before setting out for nearby stops.

Hours

Opening hours

Local products shop
8:00-18:00

Hijikawa ramen, Bunraku monaka, kakimochi, and more. Generally closed January 1.

Farmers' market
8:00-18:00

Generally closed January 1–3. A morning visit suits vegetable shopping.

Ajito (食べ処呑み処 味人)
11:30-20:00

Generally closed Wednesdays and one irregular day per month.

Kanogawa Shufu no Mise
8:00-19:00

Generally open every day; also useful for everyday supplies.

Y Shop Imaoka
7:00-20:00

Generally closed the second and fourth Tuesdays; handy for an early drink stop.

Coin laundry
5:30-23:00

Generally open every day; useful on longer drives or when using the RV park.

Atelier Lapis.2
9:30-18:00

Generally closed Mondays and the third Sunday.

JA Ehime Taiki, Hijikawa Branch
8:30-16:00

Some services run until 17:00. Generally closed Saturdays, Sundays, and public holidays.

Family

Visiting with children

Stars show the editorial recommendation for each age group on a five-point scale. Read the reasons alongside each rating.

Age 1 and under
★★★☆☆

Best for toilets and a brief shopping break; assess the ground before carrying a baby or using a stroller by the river.

Keep shopping and meals short; plan for heat in the car and locate a suitable place for feeding and diaper changes beforehand.

Ages 2–3
★★★☆☆

The path offers a change of pace, but keep hold of children near the water.

Keep water play secondary to a brief snack-shopping stop. Skip the river after rain or when the water is high.

Ages 4–6
★★★★☆

The river, ice cream, and choosing souvenirs can each be a small highlight.

Choose Hijikawa ramen and Bunraku monaka as a family, then walk the path if the weather is fine to break up the drive.

Elementary school age
★★★★☆

Add Lake Kanogawa, the Wind Museum, and an onsen for more to learn and do.

Rather than spending a long time at the station alone, combine the river, dam, museum, and onsen for a memorable half-day.

Prioritize weather and river level

The path is inviting, but after rain, during high water, or in extreme heat, it is sensible to stay up away from the river.

Check restaurant closing days

Ajito is generally closed Wednesdays and one irregular day per month. If lunch is the main reason for your visit, check official or shop notices.

Explore nearby for more activities

Keep the station stop for shopping and a break, then add Lake Kanogawa, an onsen, or the museum for a fuller outing.

Rest

Ideas for a restful stop

  1. 1
    Park where it is convenient

    The site is listed as having space for about 100 cars. At the lunch rush, do not worry about finding a space closest to the entrance; visit the toilets and shops first.

  2. 2
    Start with lighter purchases

    Room-temperature items such as ramen, monaka, kakimochi, and tea are easy to take back to the car. Choose vegetables and strawberries with your journey home and the temperature in mind.

  3. 3
    Walk only as far along the river as suits you

    The path is a good place to feel the character of the station, but if the footing feels uncertain, resting on a bench or near the buildings is enough.

Event

Make an event part of your visit

Permanent spaces and dated events are listed separately. Events can change both the atmosphere and crowds; use the official links for details.

Checking event dates.

Spaces used for events

Community room

The official site and Ministry of Land, Infrastructure, Transport and Tourism describe this as a space for exhibitions and gatherings. An event can make for a longer stop than an ordinary shopping break.

Riverside walking path

A path down toward the river. It can feel cool in summer, but how you use it depends on the weather and water level.

Local products and farm produce shops

At night markets and seasonal events, food trucks and workshops can add to the usual souvenir and vegetable shopping.

RV park

A facility useful for long drives and overnight vehicle trips. Check conditions with the RV park's official information and the station.

Local feel

Reasons to return

Practical ideas and things to consider when spending time here.

Small station, lasting souvenir memories

Travel sites and visitor reviews often mention Hijikawa ramen, Bunraku monaka, Ozu shigure, vegetables, and noodles. Rather than expecting a large complex, try comparing ramen flavors, buying monaka and kakimochi, and adding a few vegetables.

The farmers' market is best enjoyed early

The official site describes a popular farmers' market stocked each morning by nearby farmers. For tomatoes, log-grown shiitake, and strawberries, stopping on the outward trip gives you more choice than waiting until the return journey.

The river enriches a break, but let conditions guide you

The official site says visitors can walk down to the river and that families enjoy water play. Its riverside setting is a highlight; after rain or during high water, simply look toward the path and decide based on current conditions.

Plan a meal around Ajito, with another option for closed days

The official hours list Ajito as generally open 11:30–20:00, closed Wednesdays and one irregular day monthly. If lunch is your main goal, allow for a switch to the local products shop, Y Shop, Kanogawa Shufu no Mise, or a meal at a nearby onsen.

Generous parking and toilets suit a short break

Tourism information lists parking for about 100 cars and spaces for large vehicles; visitor reviews also mention easy parking and clean toilets. On a Route 197 drive, a stop with some shopping can generally fit within an hour.

Lake Kanogawa gives the seasons a different character

The station itself is useful year-round, while nearby Lake Kanogawa changes with spring cherry blossoms, early-summer azaleas, and winter mandarin ducks. Shop and eat at the station, then make the lake, an onsen, or the museum the seasonal focus.

Before your visit

Things to check before setting out

Opening and closure days, individual businesses and facilities for children or dogs can affect your plans.

  • The local products shop and farmers' market are generally open 8:00–18:00. Visit in the morning for a better choice of vegetables and strawberries.
  • Ajito is generally closed Wednesdays and one irregular day per month. Check official or shop notices for current opening if lunch is your main purpose.
  • How you use the riverside path depends on weather and water level. After rain, during high water, or in extreme heat, consider staying away from the river's edge.
  • If adding Lake Kanogawa, the Wind Museum and Utamaro Museum, Kanogawaso, or Koyabu Onsen, check closing days and final admission times before deciding your route.
  • The Hijikawa Fureai Festival is scheduled for Sunday, November 29, 2026, 10:00–15:30, rain or shine, around Kazenori Plaza (風のり広場) beside the Wind Museum and Utamaro Museum. The venue is outside the roadside station; check Ozu City's notice for festival parking and times.
  • A cooler bag helps keep farm produce and sweets in good condition on the way home in summer.
Food

Eating and shopping

Specialities, places to eat, sweets and bakeries can all give you a reason to stop. Check individual menus for current prices and availability.

  • Souvenir or meal
    Hijikawa ramen
    About five flavors are offered; an easy takeaway choice in the local products shop.
  • Sweet
    Bunraku monaka
    A simple monaka, crisp wafers with a sweet filling, made by a confectioner in Hijikawa-cho.
  • Snack
    Kakimochi
    Usually available in two varieties, baked and fried rice crackers.
  • Sweet
    Ice cream made with local ingredients
    Unusual local flavors may include bamboo charcoal and shiitake mushroom.
  • Meal
    Ajito (食べ処呑み処 味人)
    Generally 11:30–20:00; closed Wednesdays and one irregular day a month.
Food mood

What would you like to eat?

A meal, a sweet treat, market shopping or something to take away: choose a focus for the day instead of trying everything at once.

Take-home favorites

Hijikawa ramen, Bunraku monaka, kakimochi

These are treats for a meal or tea after you get home rather than food to finish in the car. Choosing different ramen flavors is part of the fun.

Morning farmers' market

Tomatoes, log-grown shiitake, Beni Hoppe strawberries, seasonal vegetables

Visit in the morning for vegetables from nearby farms. In summer, bring a cooler; in winter, check strawberry reservations and availability.

A full lunch

Ajito (食べ処呑み処 味人)

Generally open 11:30–20:00. If you want a relaxed meal on site, have another option around Wednesdays and the once-monthly irregular closure.

A short sweet break

Local-ingredient ice cream, Bunraku monaka, sake jelly

Even without lunch, a local ice cream flavored with shiitake or bamboo charcoal can make the stop memorable.

Everyday supplies

Kanogawa Shufu no Mise, Y Shop Imaoka

These neighboring shops also serve local residents. Pick up drinks or daily necessities before continuing toward the mountains.

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