Ehime Prefecture · Shikoku
道の駅 日吉夢産地
Meet Yuki-hime, then stop for yuzu sweets, Yumekobo bread, Indian curry and pheasant dishes at this food-focused rest stop in Kihoku's Hiyoshi area.
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Eat, shop, play, take in the view or rest. Choose from the station’s strengths to suit your day.
The monument immediately conveys Kihoku Town's oni (ogre) identity and is easy to photograph even on a short stop.
A light taste of Hiyoshi's yuzu citrus, especially welcome on a summer mountain-road drive.
Look for bread, baked sweets, baumkuchen and vegetables first. Arrive early for handmade goods.
Come for Indian curry or pheasant dishes; watch the Tuesday closure and lunchtime hours.
River play and flowing somen noodles are seasonal summer activities. The 2026 somen season ended in late August, so check the town's latest notice before adding a future visit.
Hiyoshi Yumesanchi works well when you choose one aim: yuzu sweets, bread to take home, curry or pheasant rice for lunch, or an onward trip to Setsuyasu. Whether you stop briefly on Route 320 or continue into the Hiyoshi area's natural surroundings, food makes it easy to fit the station into a driving itinerary.
Michi-no-Eki Hiyoshi Yumesanchi sits on National Route 320 in the Hiyoshi area of Kihoku Town, marked by Yuki-hime, a female oni (ogre) monument. Shopping centers on vegetables at the fresh-produce market, bread, baked sweets and ice cream from Yumekobo, and yuzu citrus sweets. For a meal, check Restaurant Buzaemon's opening days and hours before seeking out Indian curry prepared by an Indian cook or a Kihoku-style pheasant rice bowl. On a mountain-road drive between Matsuyama, Uwajima and Kochi, it is a useful stop for toilets, a snack and souvenirs. With more time, continue to Setsuyasu Fureai no Mori for river play and flowing somen noodles, or visit Yasumori Cave and Narukawa Gorge for a Hiyoshi detour beyond eating and shopping.
Kihoku Town's tourism guide introduces this roadside station as watched over by Yuki-hime, a female oni (ogre) monument. It makes an easy photo stop and a clear reason to pause during a mountain-road drive.
The station says Yumekobo makes and sells bread, baked sweets and ice cream. Its handmade bread cannot be mass-produced, so it sometimes sells out. Stop early if you want to choose sweets and bread to take away.
The station's facility guide lists Indian curry made by an Indian cook. Shikoku's official roadside-station guide also highlights kiji-don, a pheasant rice bowl, as a Hiyoshi Yumesanchi specialty.
The Ministry of Land, Infrastructure, Transport and Tourism and Kihoku Town list Setsuyasu Fureai no Mori as a nearby nature destination. The town says bungalow operations and related activities were suspended in fiscal 2026, and the 2026 flowing-somen season ended in late August. Check the town's latest notice before planning a future summer visit.
Spend your time at the station or add somewhere nearby. These ideas help you plan around your companions and the weather.
See Yuki-hime, choose Yumekobo bread or baumkuchen and yuzu sorbet, then browse vegetables and processed goods at the fresh-produce market. Even without a restaurant meal, you can take Hiyoshi flavors back to the car.
Parking → Yuki-hime → Yumekobo → fresh-produce market → toilets.
Handmade bread may sell out or still be baking; arrive early if you have a particular item in mind.
Restaurant Buzaemon offers a choice between Indian curry and a Kihoku-style pheasant rice bowl. Whether you choose a Japanese roadside-station meal or curry, it makes a distinctive Hiyoshi Yumesanchi lunch.
Arrive in the morning → meal → sweets → souvenirs.
The station's restaurant guide lists mainly lunchtime hours and a Tuesday closure. Check its official site or social media just before visiting.
Get drinks, a snack and a toilet break at the station before driving toward Setsuyasu. Flowing somen noodles, served from a water channel, and river play add Hiyoshi's natural setting to a shopping trip.
Hiyoshi Yumesanchi → Setsuyasu Fureai no Mori → sweets on the return trip.
Bungalows and related services were suspended in fiscal 2026. Check future flowing-somen dates, weather and road sections without mobile-phone reception.
The station's official access guide gives approximate distances of 90 km from Matsuyama, 38 km from Uwajima and 90 km from Kochi. On a mountain-road journey, combining toilets, a snack and shopping here makes the next leg easier.
Arrive → toilets → snack and drinks → check official road conditions before leaving.
Plan it as a daytime break and shopping stop, rather than a late-night meal stop.
Approximate hours from the station's shop guide. Shikoku's official roadside-station guide lists 8:00–18:00, or until 17:30 in January and February.
Last orders at 13:00; generally closed Tuesdays.
Hours listed by Shikoku's official roadside-station guide; seasonal items available.
Shikoku's official roadside-station guide places it inside the main building's shop. The stamp is for collecting impressions at roadside stations.
Stars show the editorial recommendation for each age group on a five-point scale. Read the reasons alongside each rating.
A short rest stop where you can check toilets, nursing and diaper-changing facilities.
A quick shop, sweet treat and toilet break may be easier than a restaurant visit.
A Yuki-hime photo and sorbet can make a pleasant change of pace.
A brief stop outside the restaurant's busiest meal time may be easier than a long stay.
Combine Yuki-hime, sweets, choosing bread and river play toward Setsuyasu.
For summer at Setsuyasu, check operating days and weather, and pack a change of clothes.
Kihoku's oni monument, pheasant dishes and river play offer plenty to talk about.
Allow travel time and avoid packing too much into a day that also includes Yasumori Cave or Narukawa Gorge.
Buzaemon is listed as closed Tuesdays and mainly open at lunchtime. Plan around the time your children will be hungry.
Kihoku Town warns that mobile phones cannot be used at Setsuyasu Fureai no Mori and that parts of the approach road are narrow.
Permanent spaces and dated events are listed separately. Events can change both the atmosphere and crowds; use the official links for details.
Checking event dates.
A landmark for souvenir photos and meeting up on event days.
At harvest time and during events, these are likely places to shop for yuzu, shiitake mushrooms, vegetables and processed foods.
If dining is the goal, check opening hours and closed days before planning lunch.
A summer nature and flowing-somen destination reached by car from the station. Plan it as a nearby excursion, separate from facilities on the station grounds.
Practical ideas and things to consider when spending time here.
The station says Yumekobo's handmade bread cannot be mass-produced; it may sell out or require a wait for the next batch. Choosing take-home bread before sweets or a restaurant meal can make the stop easier.
The station's restaurant guide lists hours of 11:00–13:30, last orders at 13:00 and a Tuesday closure. If lunch is the main reason to stop, time your arrival accordingly.
The tourism guide features Yuki-hime, a gently smiling oni (ogre) monument. Even without a restaurant meal, a photo and a sweet treat make for a memorable Kihoku Town stop.
Kihoku Town warns that mobile phones cannot be used at Setsuyasu Fureai no Mori and that sections of the road are narrow. For river play with children, get drinks and use the toilets at the station before setting off.
The official site's monthly event calendar can be empty while notices and Instagram carry event or vendor updates. For a particular upcoming event, check both the official site and social media.
The station's official access guide gives distances from Matsuyama, Kochi and Uwajima. On a long drive, a stop just for toilets, drinks, sorbet and souvenirs can work without fitting around restaurant hours.
Opening and closure days, individual businesses and facilities for children or dogs can affect your plans.
Specialities, places to eat, sweets and bakeries can all give you a reason to stop. Check individual menus for current prices and availability.
A meal, a sweet treat, market shopping or something to take away: choose a focus for the day instead of trying everything at once.
A short stop can still offer a taste of Hiyoshi; especially easy to enjoy in summer.
Seasonal items change in store and on social media.
Easy to buy for the return drive or the next morning. The town website also describes the bread as made without preservatives.
Because production is small-scale, fewer choices may remain later in the day.
Good when Buzaemon is your lunchtime destination, with both Kihoku flavor and an unexpected option.
Check the Tuesday closure and lunchtime hours first.
Take home a taste of the Hiyoshi area, with both sweets and ingredients for the table.
Stock varies with the season and deliveries.
Pick up something for dinner at home; this is one pleasure of a mountain-area roadside station.
Morning to midday generally offers a wider selection.
If the map does not load, open it in Google Maps
Meet Yuki-hime, then stop for yuzu sweets, Yumekobo bread, Indian curry and pheasant dishes at this food-focused rest stop in Kihoku's Hiyoshi area.
Suitable for summer river play, flowing somen noodles and family time outdoors, when seasonal activities are operating.
A cool lunch on a hot day, a family food outing or a circuit of Kihoku Town.
A sunny-day gorge walk or an adult driving trip that adds hot springs and nature.
A quiet walk after a meal, history enthusiasts and adult visitors exploring Kihoku Town.
Send your travel companions a possible stop.
