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Yamaguchi · Chugoku

Michi-no-Eki Uribo no Sato katamata

道の駅 うり坊の郷 katamata

A small food stop in the mountains: shop for wild boar meat, Momotaro tomato soft serve and Oku-Abu Seiryu rice at the farm stand.

Location
Hagi City
Road
National Route 315 and Prefectural Route 13
Hours
8:00–17:00
Closed for the New Year holidays (December 31–January 3). Hagi City lists hours of 9:00–17:00, so call ahead if you plan to arrive just after opening. The dining area generally opens at 11:00.
Parking
Cars: 27 / Large vehicles: 2
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How to enjoy

Choose how to enjoy your visit

Eat, shop, play, take in the view or rest. Choose from the station’s strengths to suit your day.

Buy first
Wild boar meat and Oku-Abu Seiryu rice

True to its name, the station is a good place to pick up wild boar meat and processed products as souvenirs. If buying chilled items, plan how to keep them cool on the journey home.

Sweet treat
Momotaro tomato soft serve

A quick taste of tomatoes grown in the Mutsumi area. Even a short break without a meal can give you a taste of this station.

Lunch
Uribo set meal or udon dishes

Plan on using the eatery around lunchtime. A hot meal is welcome partway through a mountain drive.

Add in summer
Insect Kingdom and sunflowers

During the seasons for Mutsumi Insect Kingdom and Flower Road, the station makes a convenient base for a break and shopping.

A quieter stop
Toward Unrinji Temple

A good route for a day linking small mountain village destinations instead of busy attractions.

On the way back
Buy chilled goods and vegetables last

If stopping on your return from central Hagi or the Tsuwano area, leaving the shopping until last makes your purchases easier to take home.

A guide to the detour

Choose one mountain-village food to take home before setting off again.

At Uribo no Sato katamata, Kanzaki (神崎 悠路) would look at the farm stand first. Will you take home wild boar meat, choose Oku-Abu Seiryu rice, or make a brief stop for Momotaro tomato soft serve? Once you choose one thing to buy, a summer trip to Insect Kingdom or a quiet drive to Unrinji Temple becomes a memorable Yamaguchi detour rather than simply passing through.

Ingredients

Buy boar meat, rice and vegetables on the way home, then enjoy Katamata's flavors at home.

Sweet treat

Pause briefly for tomato soft serve and refresh your mood for the mountain drive.

Seasonal sights

Add insects and sunflowers in summer or flowers in spring, using the station as a starting point for exploring Mutsumi.

Highlights

Michi-no-Eki Uribo no Sato katamata is a small farm stand and eatery that makes a useful stop on a mountain drive through Hagi City's Mutsumi area. It is no sprawling complex, but wild boar meat, croquettes, Oku-Abu Seiryu rice, local vegetables and soft serve made with Momotaro tomatoes give you plenty of reasons to stop in Katamata. In summer, extend the trip to Mutsumi Insect Kingdom or the sunflowers along Flower Road; on a rainy day or for a quieter outing, head to Unrinji Temple. Food, shopping and a sense of place fit into a short detour.

  • #Wild boar meat
  • #Momotaro tomato soft serve
  • #Oku-Abu Seiryu rice
  • #Mutsumi Insect Kingdom
  • #Flower Road
  • #Unrinji Temple
Why I like it

Reasons to stop here

01

Wild boar meat makes the station's name memorable

As the name Uribo no Sato suggests—uribo means a young wild boar—boar meat and processed boar products are central to this station. Alongside the vegetables and rice typical of a roadside station, you can take home foods from the mountains, making this more than a toilet stop.

02

A quick stop for a tomato-flavored treat

Momotaro tomato soft serve is a local specialty you can try even when you lack time for a meal in the eatery. Vegetable shopping, a cold sweet treat and a break from the mountain road come together in one stop.

03

An easy link to Mutsumi's seasonal sights

The area changes with the seasons: Mutsumi Insect Kingdom and the sunflower-lined Flower Road in summer, and rapeseed flowers in spring. Use the station for a meal and shopping before or after those stops to make more of the detour.

Route idea

Ways to plan your stop

Spend your time at the station or add somewhere nearby. These ideas help you plan around your companions and the weather.

A break while traveling on National Route 315 or Prefectural Route 13

Turn a mountain-road break into shopping time

Pause for the toilet and a breather from the road, then browse the farm stand for rice, vegetables and processed boar products. This is not a station for a long stay, but stopping on the way back is particularly handy if you want chilled foods or heavy bags of rice.

Park → toilet → farm stand → Momotaro tomato soft serve → depart.

As this is a small station, expect fewer products and meal options by late afternoon.

Visits centered on Insect Kingdom and sunflowers

Explore summer in Mutsumi with children

In summer, combine an encounter with rhinoceros beetles and stag beetles at Mutsumi Insect Kingdom with Flower Road's sunflowers, then stop at the station for a cold treat and shopping. Children get the insects and flowers; adults can browse the farm stand.

Mutsumi Insect Kingdom → Flower Road → sweets and shopping at the roadside station.

With a lot of time outdoors, plan for heat, insect repellent, drinks and limited shade.

Around lunchtime while traveling between sightseeing areas

A small meal between central Hagi and Tsuwano

On the way toward central Hagi or Tsuwano, a stop for udon or a set meal at the eatery and a little farm-stand shopping fits naturally. Remembering one ingredient from this mountain village adds character to the drive before your next major attraction.

Central Hagi or the Tsuwano area → lunch and shopping at the roadside station → onward sightseeing.

In winter or rain, check mountain-road conditions, fading daylight and changes to opening hours; keep the number of nearby stops manageable.

Adults seeking a less crowded detour

Extend a quiet half-day outing to Unrinji Temple

After shopping at the farm stand, drive to Unrinji Temple for the mountain village atmosphere and an unusual temple visit. Pairing a food-focused station with a cultural stop brings out the character of the area even on a short drive.

Roadside station → Unrinji Temple → pick up chilled products on the way home.

The temple and nearby facilities may change their schedules unexpectedly. Leave room in your plans for the mountain-road drive.

Hours

Opening hours

Shop and farm stand
8:00〜17:00

The National Michi-no-Eki Association lists 8:00–17:00, while Hagi City lists 9:00–17:00. Closed for the New Year holidays (December 31–January 3).

Eatery
11:00〜15:00

Times are approximate; plan for lunch. Follow the day's notices for menus and opening days.

Momotaro tomato soft serve
Generally during shop hours

The National Michi-no-Eki Association lists the sales season as March–November. Availability can change, so check official or on-site information if this is the reason for your visit.

Mutsumi Insect Kingdom
On scheduled summer opening days

The announced 2026 season ran from July 12 to August 16.

Family

Visiting with children

Stars show the editorial recommendation for each age group on a five-point scale. Read the reasons alongside each rating.

Age 1 and under
★★☆☆☆

Better for a toilet stop and quick shopping than a long stay.

Nearby summer activities are mostly outdoors, so plan ahead for feeding, diaper changes and shade.

Ages 2–3
★★★☆☆

Tomato soft serve or a snack can provide a change of pace; keep outdoor play short.

The heat at Insect Kingdom and among the sunflowers can tire children quickly, so plan around nap time.

Ages 4–6
★★★★☆

Pairing the station with Insect Kingdom in summer can make shopping time easier for children to enjoy.

Small goals—bugs, flowers, then soft serve—help break up the mountain drive.

Elementary school age
★★★★☆

An age to explore boar meat, rice, insects, sunflowers and Unrinji Temple together.

During summer vacation, check event dates and prepare for heat. In winter, consider road surfaces and sunset times.

Outdoor time

Insect Kingdom and Flower Road are mainly outdoors. On hot days, plan on a short visit.

Meal time

For the eatery, aim for 11:00 through early afternoon. Outside those hours, turn to the farm stand, sweets or a toilet break.

Mountain-road drive

When heading toward central Hagi or Tsuwano, check your fuel and plan to drive before dark.

Rest

Ideas for a restful stop

  1. 1
    Rest soon after parking

    The parking lot is not large, so at busy times, park promptly and make a short circuit of the toilet and shop.

  2. 2
    Buy chilled goods last

    Boar meat and other chilled products are easier to handle when bought on the way home rather than before exploring nearby.

  3. 3
    Drive the mountain road in daylight

    In winter or rain, travel before sunset and do not force in a visit to Unrinji Temple or Flower Road.

Event

Make an event part of your visit

Permanent spaces and dated events are listed separately. Events can change both the atmosphere and crowds; use the official links for details.

Checking event dates.

Spaces used for events

Farm stand

This is where the seasonal changes in farm produce and processed foods appear. After an event, shop for chilled goods and vegetables last so they are easier to take home.

Mutsumi Insect Kingdom

A summer vacation destination for families. The station works well as a break for a meal, sweet treat or shopping.

Flower Road

Rapeseed flowers in spring and sunflowers in summer give it a different look. Blooming times shift with weather and flower conditions, so check shortly before visiting.

Local event information

Follow Hagi City Tourism Association and Mutsumi area information for seasonal events, blooms and operating changes.

Local feel

Reasons to return

Practical ideas and things to consider when spending time here.

Enjoy it as a small station

Visitor impressions suggest this station suits a short farm-stand, eatery or toilet stop better than a long visit to a large complex. Pick one goal—boar meat, rice or tomato soft serve—and the stop is more memorable.

Tomato soft serve makes a good short break

Momotaro tomato soft serve is an option when the eatery's hours do not fit your schedule. For families or a quick stop while passing through, even a sweet treat gives you a taste of the station.

Nearby sights can make a summer visit longer

In the seasons for Mutsumi Insect Kingdom and Flower Road, it is easy to turn a station stop and nearby sightseeing into a half-day outing. On hot days, break for something cold at the station and avoid packing in too much outdoor time.

Plan for mountain roads in winter and late afternoon

When traveling between central Hagi and Tsuwano, the mountain roads after sunset, winter road surfaces and early closing time can shape your visit. Even if shopping last, plan to arrive before it gets too late.

Before your visit

Things to check before setting out

Opening and closure days, individual businesses and facilities for children or dogs can affect your plans.

  • Treat this as a small farm-stand and eatery station: decide what to buy and where to go next rather than planning a long stay.
  • Plan on the eatery for lunch; in the morning or evening, switch to the farm stand, tomato soft serve or a toilet break.
  • Bring a cooler bag if buying boar meat or other chilled products; it gives you more options for the journey home.
  • Prepare for heat at Mutsumi Insect Kingdom and sunflower events in summer. Bring drinks, a hat and insect repellent.
  • Flower Road's appearance depends on bloom conditions. If flowers are your main goal, check Hagi City Tourism Association's updates.
  • In winter or rain, prioritize road conditions and daylight; do not pack in too many nearby stops.
Food

Eating and shopping

Specialities, places to eat, sweets and bakeries can all give you a reason to stop. Check individual menus for current prices and availability.

  • Farm stand
    Wild boar meat and processed boar products
    Good for taking home
  • Sweet treat
    Momotaro tomato soft serve ice cream
    ¥300 (March–November)
  • Eatery
    Uribo set meal
    A lunch option
  • Snack
    Uribo croquette
    For a small appetite
  • Shopping
    Oku-Abu Seiryu rice
    For a souvenir or home use
  • Farm stand
    Local vegetables and processed farm products
    Varies by season
Food mood

What would you like to eat?

A meal, a sweet treat, market shopping or something to take away: choose a focus for the day instead of trying everything at once.

Take a local specialty home

Wild boar meat, processed boar products, Uribo croquettes

For a taste of this mountain station at home, look at the boar products first. For chilled products, consider the timing of your return trip and how to keep them cool.

Stock changes from day to day. Do not count on finding one particular item late in the day.

Stop briefly for something sweet

Momotaro tomato soft serve ice cream

Even when meal times do not fit your schedule, this tomato-flavored sweet offers a quick taste of the station. It also makes an easy break for families with children.

The listed sales season is March–November. Availability depends on operations, so check current information if you are visiting specifically for it.

Have lunch

Uribo set meal, udon, soba and light meals

If you want a hot meal partway through the mountain drive, time your stop for the eatery's opening hours. As this is a small food outlet, a visit around lunch works best.

Buy rice and vegetables

Oku-Abu Seiryu rice, local vegetables and processed farm products

Take some of Mutsumi's food home for everyday meals. Stopping on your return trip makes the bags and freshness easier to manage than shopping at the start of sightseeing.

After summer outdoor activities

Drinks, soft serve and snacks

After the insects or sunflowers, regroup with something cold and a toilet break. Keep shopping brief if the children are tired.

On extremely hot days, limit time outdoors and prioritize hydration and a comfortable temperature inside the car.

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