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Michi-no-Eki JournalMap

Tottori Prefecture · Chugoku region

Michi-no-Eki Hojo

道の駅 ほうじょう

A food stop on National Route 9, serving Hojo Sand Dunes specialties—Nebarikko yam, rakkyo (small onion-like bulbs), and Daiei watermelon—in set meals, curry buns, and dune-inspired sweets.

Location
Hokuei Town, Tohaku District
Road
National Route 9
Hours
9:00–17:00
Approximate hours for the facilities and shop. The restaurant, sweets shop, and seasonal products have different serving times.
Parking
Cars: 254 / Large vehicles: 36
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How to enjoy

Choose how to enjoy your visit

Eat, shop, play, take in the view or rest. Choose from the station’s strengths to suit your day.

Start here
Nebarikko yam, rakkyo, and seasonal fruit in the shop

Long yams and rakkyo from the Hojo Sand Dunes, Daiei watermelon, and grapes take turns as the seasonal highlights.

For a meal
Nebarikko Shokudo restaurant

Nebarikko set meals, sashimi set meals, Tottori Wagyu, and baked cheese curry make it easy to have local ingredients for lunch.

Take home
Nebarikko cheese curry bun

Toridori Bakery opens at 9:00. Allow time for batches coming out of the oven and possible queues.

For something sweet
Suna Toridori Sweets

Stretchy Nebarikko soft-serve, pear or watermelon drinks, and dune-inspired parfaits suit a short break.

Head outdoors
Hojo Auto Campground and the Sea of Japan side

The campground in the north area, pine woods, dunes, and sea breeze make this food stop a starting point for outdoor time.

Miyasaka’s detour notes

Look beyond the restaurant: consider a snack for the road and something to take home, too.

At Hojo, Toma Miyasaka would first look through the shop and bakery. Have Nebarikko at the restaurant, or take home a cheese curry bun? When Daiei watermelon or rakkyo is in season, check the sweets and limited products before lunch so you do not have to decide all over again afterward. Even on a Route 9 rest stop, it pays to plan for three things here: a meal, shopping, and dessert.

Highlights

Michi-no-Eki Hojo started a new chapter in 2025 as a food-themed roadside station on National Route 9. General facilities run approximately 9:00–17:00; Nebarikko Shokudo restaurant 10:00–16:00; the bakery 9:00–17:00; and the Suna Toridori sweets shop 10:00–16:00. Try Nebarikko, a long yam grown in the Hojo Sand Dunes, rakkyo shallots, Daiei watermelon, grapes, crab, and Tottori Wagyu as meals, shopping, or sweets. Add the Hojo Auto Campground to the north, a walk toward the Sea of Japan and dunes, the Gosho Aoyama Manga Factory, or Hojo Winery to turn a brief stop into a half-day drive.

  • #Nebarikko yam
  • #Hojo Sand Dunes rakkyo
  • #Daiei watermelon
  • #Toridori Bakery
  • #Suna Toridori Sweets
  • #Hojo Auto Campground
  • #National Route 9
  • #Conan town
Why I like it

Reasons to stop here

01

Nebarikko works for both lunch and a snack

The restaurant serves Nebarikko set meals and Nebarikko baked cheese curry; the bakery makes stretchy Nebarikko cheese curry buns; and the sweets shop offers soft-serve made with Nebarikko powder. Choose whether to eat this local yam while seated, buy it for the car, or try it as a sweet.

02

Dune-grown produce changes with the seasons

The station’s concept highlights long yams, rakkyo, and grapes from sandy ground, along with Daiei watermelon grown in dark kuroboku soil, vegetables, and flowers. In season, events such as the Rakkyo Festival and Watermelon Fest connect the harvest with the shop.

03

A new station with options for the whole family

The main building brings together shopping, dining, a kids’ area, and a nursing room; the north area has an auto campground. Adults can focus on food and souvenirs, children on sweets and the kids’ area, and outdoor fans on the campground or seaside.

Route idea

Ways to plan your stop

Spend your time at the station or add somewhere nearby. These ideas help you plan around your companions and the weather.

A drive for food and shopping

Make it a Route 9 lunch stop

If you arrive around 11:00, choose lunch at Nebarikko Shokudo first. Afterward, browse rakkyo, processed Nebarikko products, and seasonal fruit in the shop, then take a curry bun from the bakery for later. Even a short visit gives you a taste of Hokuei Town.

Parking → Nebarikko Shokudo → shop → Toridori Bakery → depart.

Restaurant last orders are around 15:30. If you arrive late, focus on the bakery and sweets instead.

A short family break

Pause with children for sweets and the kids’ area

On a long drive, combine a quick stop at the kids’ area, nursing room, restroom, and Suna Toridori Sweets. Instead of waiting a long time for the restaurant, choose among soft-serve, pudding, and curry buns to suit the children.

Restroom → kids’ area → Suna Toridori Sweets → brief look around the shop.

If heading outdoors, consider sea wind, heat, and wet ground after rain; keep a walk in the north area or dunes short.

Hojo Auto Campground visitors

Shop and eat before or after camping

Before or after heading to Hojo Auto Campground in the north area, buy food or souvenirs at the shop, something for breakfast at the bakery, and lunch on arrival at the restaurant. Checking the south area’s food options adds to the camping day.

Roadside station south area → shop and bakery → Hojo Auto Campground.

Campground bookings and site conditions are separate. For an overnight stay, check the campground’s official guidance first.

Sightseeing in Hokuei Town

Pair the stop with Conan town for half a day

When visiting the Gosho Aoyama Manga Factory or Conan Street, lunch and shopping at Hojo first can simplify the trip. Focus on sightseeing around Yurashuku, then food and souvenirs at Hojo.

Michi-no-Eki Hojo → Gosho Aoyama Manga Factory → Conan Street and Yura Station area.

The museum’s admission hours and closed days can change; check its official information for your visit.

A shopping-focused detour

Add Hojo Winery to an adults’ outing

After looking at rakkyo and processed Nebarikko products in the station shop, visit Hojo Winery for another taste of the sandy area. A passenger can choose wine to take home while the driver stays focused on the road.

Michi-no-Eki Hojo → Hojo Winery → Kurayoshi or Kotoura area.

The winery is listed as closed on Sundays. Check its opening day if you plan to taste or buy wine.

Hours

Opening hours

Facilities and retail shop
9:00〜17:00

Generally listed as open year-round; hours may change with the season or events.

Nebarikko Shokudo restaurant
10:00〜16:00(L.O.15:30)

Arrive earlier if lunch is your main purpose.

Toridori Bakery
9:00〜17:00

Availability of popular products and fresh batches varies by day.

Suna Toridori sweets shop
10:00〜16:00

Some watermelon or pear items are seasonal, and some products pause in winter.

Restrooms and information area
Open 24 hours

Tottori’s Universal Design Map lists these as available 24 hours a day.

Family

Visiting with children

Stars show the editorial recommendation for each age group on a five-point scale. Read the reasons alongside each rating.

Up to 1 year
★★★★☆

A nursing room, restrooms, and a short indoor break offer useful support.

A brief round of the shop, bakery, and nursing room may work better than a long wait at the restaurant.

Ages 2–3
★★★★☆

The kids’ area and sweets can provide a change of pace during a car journey.

Look for Suna Toridori sweets or pudding; if busy, switch to a quick shopping stop.

Ages 4–6
★★★★☆

Stretchy soft-serve, curry buns, and a walk in the north area can break up the trip.

For the seaside or campground, watch the heat and wind and keep the visit short.

Elementary school age
★★★★★

Comparing foods, learning about Hojo Sand Dunes ingredients, and heading to Conan town offer conversation starters.

Pairing the stop with the Gosho Aoyama Manga Factory makes a food-and-sightseeing half-day outing.

Indoor break

The kids’ area, nursing room, and restrooms suit a short break.

Meals

Choose among the restaurant, curry buns, and sweets. At lunchtime, it helps to have more than one option in mind.

Outdoor time

You can continue toward the campground or Sea of Japan, but consider summer sun, sea wind, and wet ground after rain.

Event

Make an event part of your visit

Permanent spaces and dated events are listed separately. Events can change both the atmosphere and crowds; use the official links for details.

Checking event dates.

Spaces used for events

Retail shop

A center for seasonal events featuring local produce, including the Rakkyo Festival, Watermelon Fest, and delivery offers for seasonal fruit.

Restaurant, sweets shop, and bakery

Seasonal menus and special-price products may appear. On event days, check takeaway options as well as meals.

North area and auto campground

For an overnight stay or BBQ, shop and eat at the main roadside station before heading over.

Nearby sightseeing

Continue to the Gosho Aoyama Manga Factory, Conan Street, or Hojo Winery to extend a food stop into a Hokuei Town outing.

Local feel

Reasons to return

Practical ideas and things to consider when spending time here.

Weekends can draw food-focused crowds at this new station

Accounts and dining reviews since the 2025 grand opening describe a busy building, queues for curry buns, and the need to watch baking times. Consider the restaurant, bakery, sweets shop, and retail shop separately rather than relying on a single lunch choice.

Check the curry buns early

Toridori Bakery’s official menu lists Nebarikko cheese, crab-filled, and coarse-ground meat with beef tongue curry buns. Reviews also mention fresh batches and queues, so checking stock on arrival can be more useful than waiting until after lunch.

Seasonal events follow the harvest

In 2026, a Rakkyo Festival was announced from late May and Watermelon Fest from mid-June through July 7. Those dates have passed; check the day’s shop information for rakkyo, Daiei watermelon, melon, Nebarikko, and delivery offers.

A short indoor stop and sweets can help families reset

Hokuei Town lists a nursing room, kids’ area, restrooms, and rest facilities. It suits a short break on the road, with sweets or a snack before the next destination.

The north area adds outdoor time to a food stop

Hojo Auto Campground highlights dunes, the Sea of Japan, pine woods, BBQ, and campfires. The main station serves food and shopping, while the north area offers overnight stays and outdoor time. Plan differently for a day stop and a camping trip.

Before your visit

Things to check before setting out

Opening and closure days, individual businesses and facilities for children or dogs can affect your plans.

  • As of July 16, 2026, Watermelon Fest was advertised through July 7, 2026. Check the day’s shop information for Daiei watermelon sales and any shipping offers.
  • Nebarikko Shokudo is generally open 10:00–16:00, with last orders at 15:30. If arriving late, check the bakery and sweets first.
  • Toridori Bakery’s curry buns can be popular. Check availability on arrival instead of waiting until after your meal.
  • Suna Toridori Sweets has seasonal items and notices of winter pauses for some products. Think watermelon or pear in summer, and pudding or baked sweets in colder months.
  • Hojo Auto Campground has different use conditions from the main station. For an overnight stay or BBQ, check its official booking and facility information.
  • Check admission hours, tickets, and closed days for the Gosho Aoyama Manga Factory before pairing it with a meal stop.
Food

Eating and shopping

Specialities, places to eat, sweets and bakeries can all give you a reason to stop. Check individual menus for current prices and availability.

  • Restaurant
    Nebarikko set meal
    A lunch option featuring long yam from the Hojo Sand Dunes
  • Restaurant
    Nebarikko baked cheese curry
    A dish combining curry with the texture of yam
  • Bakery
    Stretchy Nebarikko cheese curry bun
    A popular specialty to eat in the car or take away
  • Bakery
    Crab-filled crab curry bun
    A snack with a Tottori seafood flavor
  • Sweets
    Stretchy Nebarikko soft-serve
    A quick sweet taste of this station’s specialty
  • Shop
    Hojo Sand Dunes rakkyo and processed rakkyo products
    Good for seasonal shopping or souvenirs
Food mood

What would you like to eat?

A meal, a sweet treat, market shopping or something to take away: choose a focus for the day instead of trying everything at once.

A sit-down lunch

Nebarikko set meal, sashimi set meal, Tottori Wagyu

If you can visit during restaurant hours, 10:00–16:00, start with a seated lunch. The restaurant is the main choice when you want to try several local ingredients at once.

Last orders are around 15:30. At lunchtime, leave room to switch to the bakery or sweets shop.

A takeaway highlight

Stretchy Nebarikko cheese curry bun

A bakery specialty made with wheat and rice flour from Tottori Prefecture. Baking times and stock vary, so check early.

A Tottori-style snack

Crab-filled crab curry bun; coarse-ground meat curry bun with beef tongue

Even without a restaurant meal, curry buns offer a taste of Tottori or a more substantial treat. Sharing different flavors makes choosing easier for a family.

A sweet break

Stretchy Nebarikko soft-serve; Suna Parfait; pear cider

Good for a short stop or a change of pace with children. Look for watermelon flavors in summer, or pear and caramel offerings as the seasons change.

Send or take home seasonal produce

Daiei watermelon; Hojo Sand Dunes rakkyo; grapes; processed Nebarikko products

During the Rakkyo Festival or Watermelon Fest, check the shop and delivery offers as well as the event. Shipping can help when buying for someone far away.

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