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Illustrative image — not an on-site photograph

Ishikawa · Hokuriku

Michi-no-Eki Noto Chirihama

道の駅 のと千里浜

After driving Chirihama Beach, rinse off the sand and load up on Noto flavors at this seaside food stop.

Updated Michi-no-Eki JournalRead in Japanese

Illustrative image — not an on-site photograph

Location
Hakui City
Road
Prefectural Route 232, Wakabe–Chirihama Interchange Line
Hours
9:00–18:00
The official October 2026 operating notice lists 9:00–18:00, as do its August and September notices. The standard hours page lists the farm shop and information area as 9:00–17:00 and directs visitors to notices for farm-shop details. Restaurant 11:30–14:00 (last order 13:30); bakery 9:00 until sold out; gelato 10:30–16:00 (the gelato page says 10:00–16:00); NAGISA Café 9:00–16:00. Hours may change with the season, events, or emergencies. Check the latest official notice before visiting.
Parking
Cars: 155 / Large vehicles: 6
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How to enjoy

Choose how to enjoy your visit

Eat, shop, play, take in the view or rest. Choose from the station’s strengths to suit your day.

Start with a meal
Clam ramen or Noto beef bowl

If lunch is your main reason for visiting, check the restaurant’s day-specific menu before you go.

Keep it light
Brown-rice-flour bread and gelato

The bakery closes when sold out. Even a short stop after the beach can give you a taste of this station.

Buy something to take home
Naturally grown produce and Noto-shishi wild boar

Souvenirs range from Hakui rice and seasonal vegetables to Noto-shishi curry and Noto Beni Haruka sweet-potato chips.

Freshen up the car
Free tire shower

After driving Chirihama Beach, rinse sand and seawater from the underside of your car.

Explore beyond the station
Chirihama, Keta Taisha, and Cosmo Isle

The beach, shrine, and space museum offer different experiences; choose a half-day route to suit your group.

Illustrative image — not an on-site photograph
Highlights

Just off the Chirihama IC on the Noto Satoyama Kaido, Michi-no-Eki Noto Chirihama is convenient before or after the Chirihama Nagisa Driveway. Kawanchi Mart sells naturally grown produce, Hakui rice, processed Noto-shishi (local wild boar) products, and seasonal vegetables. For lunch, try a Noto beef bowl or clam ramen at Nagisa Restaurant; for something lighter, choose brown-rice-flour bread or Malga Gelato. A free tire shower removes sand after a beach drive, while a footbath offers a break from driving. Eating, shopping, and freshening up all fit into one stop.

  • #Chirihama Nagisa Driveway
  • #Noto food
  • #Farm shop
  • #Brown-rice-flour bread
  • #Malga Gelato
  • #Tire shower
  • #Footbath
  • #Traveling with dogs
Food and shopping / a seaside route

A station that comes into its own after a Chirihama drive

More than a shop beside a sightseeing spot, the station links a seaside drive with food to take home. Rinse off the sand, rest your feet, pick up bread or gelato, then choose Hakui rice or Noto-shishi wild boar products at the farm shop. That sequence makes even a short break satisfying.

Morning

Check Chirihama traffic information first, then visit the bakery and farm shop early, before items sell out or deliveries change the selection.

Midday

If the restaurant is the focus, check which menu is served that day. Leave time for bread, gelato, or the farm shop if it is busy.

Evening

For sunset, head to the sea before sundown. Use the station for a tire rinse and final purchases on the way back.

Why I like it

Reasons to stop here

01

Finish your post-beach chores here

The drivable section of the Chirihama Nagisa Driveway changes with weather and waves. On a day when you can drive it, use the free tire shower afterward. If it closes, switch to food and shopping at the station, so the stop still works even when plans change.

02

Several choices for a meal, bread, or sweets

You need not rely on the restaurant alone: aim for a Noto beef bowl or clam ramen, pick up brown-rice-flour bread for the car, or finish a shorter stop with Malga Gelato.

03

Hakui flavors gather in the farm shop

Naturally grown produce, Hakui rice, Noto-shishi wild boar, local sweets, and seasonal vegetables make the farm shop a place to bring your Noto trip home. If eating and shopping matter to you, it may be worth a second look before leaving.

Route idea

Ways to plan your stop

Spend your time at the station or add somewhere nearby. These ideas help you plan around your companions and the weather.

A sunny seaside drive

Drive Chirihama, then tend to car and body at the station

Check whether the Chirihama Nagisa Driveway is open and enjoy the beach first when driving is allowed. On returning, rinse off sand at the tire shower, then pause at the footbath or for gelato. This helps keep sand out of the car and makes a welcome break.

Check Ishikawa road information → Chirihama Nagisa Driveway → Michi-no-Eki Noto Chirihama → farm shop.

Westerly winds and waves can close the beach route. If driving is impossible, switch to the station and nearby spots.

A lunch break from the Kanazawa direction

Make food the focus of a short midday stop

For lunch, consider a Noto beef bowl, seafood bowl, or Nagisa clam ramen. Menus vary by day, so keep brown-rice-flour bread and gelato in mind rather than counting on one restaurant dish.

Chirihama IC → restaurant → bakery → farm shop.

The restaurant lists Wednesday as a regular closure. Menus and serving days can change; check its official page.

Families with uncertain weather

Space for children, shopping for adults: half a day

If wind or rain makes the beach difficult, combine the station with indoor time at Cosmo Isle Hakui. At the station, keep the stop to bread, gelato, toilets, and a little shopping to avoid tiring children with a long wait.

Michi-no-Eki Noto Chirihama → Cosmo Isle Hakui → recheck Chirihama access if time permits.

Cosmo Isle Hakui normally closes Tuesdays; consult its official guidance for holidays and extended vacation periods.

An adult half-day drive

A quiet half-day at Noto’s gateway, shrine and sea

Eat something light at the station before visiting Keta Taisha. The contrast between the bright coast and the quiet Irarazu no Mori sacred grove gives this route a sense of Hakui’s history beyond food and shopping.

Michi-no-Eki Noto Chirihama → Keta Taisha → area around Chirihama Rest House.

Allow extra time for a shrine visit on event days or when nearby roads are busy.

A day for photography and the sea

For sunset, do not leave the station until last

On a sunset day, finish shopping at the station first and move to the coast before sundown. Shops may close if you linger by the sea, so secure what you want to buy or eat beforehand.

Shop at the station → Chirihama Nagisa Driveway or the area around the rest house → onward journey.

The shore can be windy in the evening. For children, bring warm layers and a way to deal with sand.

Hours

Opening hours

Kawanchi Mart farm shop
9:00-18:00

The official October 2026 operating notice lists 9:00–18:00, also listed for August and September. The standard hours page says 9:00–17:00; check the monthly notice for current hours.

Restaurant
11:30-14:00

The official hours page gives last order at 13:30. The restaurant page also lists 11:00–14:00 (last order); check the latest official notice before visiting.

Bakery
9:00 until sold out

Closes when sold out, making an early stop worthwhile.

Gelato
10:00-16:00 / 10:30-16:00

Official pages differ, so check notices and on-site information. The displayed time is a guide.

NAGISA Café
9:00-16:00

Confirmed on the official café page: closed every Tuesday and Wednesday, also stated in the October 2026 notice.

Tire shower
Best used during business hours

The equipment is listed as operating 24 hours, but urgent help for faults is best sought during business hours.

Family

Visiting with children

Illustrative image — not an on-site photograph

Stars show the editorial recommendation for each age group on a five-point scale. Read the reasons alongside each rating.

Age 1 and under
★★★☆☆

Toilets, a short shopping stop, and a break in the car are easy to plan.

The beach can be windy and sandy; centering the break at the station may be easier.

Ages 2–3
★★★★☆

Gelato, bread, and a short outdoor walk can provide a change of pace.

Choose purchases in advance rather than spending too long browsing the farm shop, to avoid tiring children with a wait.

Ages 4–6
★★★★☆

Chirihama Beach, the dog run, and Cosmo Isle Hakui offer variety.

If beach driving is closed, the nearby indoor space museum is an easy alternative.

Elementary school age
★★★★★

Beach driving, the tire shower, and the space museum offer plenty to talk about on a half-day route.

Cars, bicycles, and pedestrians share the beach; decide where to stop and where children may walk.

Rainy day

Combine shopping and dining at the station with Cosmo Isle Hakui instead of relying on the beach.

Very hot day

The beach can have strong sun and reflected heat. Keep the station stop short for gelato or shopping.

Traveling with dogs

Official information says small and medium dogs can use it free without registration. Check the rules posted on site.

Dealing with sand

After driving Chirihama, rinse sand and seawater from the underside of the car. A towel for feet also helps.

Rest

Ideas for a restful stop

  1. 1
    Park near the station

    Just off Chirihama IC, the station suits a first rest after a long drive. When busy, locate the toilets and a seat first.

  2. 2
    Shift your meal time

    The restaurant lunch period is short. Avoid the peak or be ready to switch to bread and gelato.

  3. 3
    Check the footbath season

    The free footbath is listed as closed in winter. When it is unavailable, rest at the farm shop and information area.

Event

Make an event part of your visit

Permanent spaces and dated events are listed separately. Events can change both the atmosphere and crowds; use the official links for details.

Checking event dates.

Spaces used for events

Covered eaves and outdoor space

These areas host anniversary celebrations, vendors, and performances. On event days, allow more time for parking and meals.

Farm shop

Seasonal items and popular souvenirs may move quickly here. At events, expect limited products or sellouts.

Dog run

A permanent facility for a break with your dog, offering a chance to unwind between drives as well as shopping.

Tire shower

Useful after Chirihama events or beach driving. Allow time to queue on busy days.

Local feel

Reasons to return

Practical ideas and things to consider when spending time here.

Seasonal choices change at the farm shop

The official farm-shop guide lists nanohana greens and snap peas in spring, watermelon and grapes in summer, rice and persimmons in autumn, and daikon radish in winter. Stop near the end of your trip for something to enjoy at home.

Source: Michi-no-Eki Noto Chirihama official farm-shop information

Separate dog-run time from beach time

The station advertises a free dog run for small and medium dogs. Cars, motorcycles, bicycles, and pedestrians share the beach, so letting your dog take a break at the station may be more practical.

Source: Michi-no-Eki Noto Chirihama official notice
Before your visit

Things to check before setting out

Opening and closure days, individual businesses and facilities for children or dogs can affect your plans.

  • Waves and wind can close all or part of the Chirihama Nagisa Driveway. Check traffic restrictions before entering the beach.
  • The restaurant lists Wednesday as a regular closure and its menu varies by day. Check official restaurant information if lunch is the purpose of your visit.
  • The bakery closes when sold out. Visit earlier for brown-rice-flour bread or Noto-shishi wild-boar curry bread.
  • Gelato is listed as closed Wednesdays and ending when sold out. Check ahead if visiting late on a summer day.
  • Using the free tire shower during business hours is advisable. It can be busy after beach driving, so leave time before departing.
  • The footbath is listed as closed in winter. Plan a winter stop around food and shopping instead.
  • Cars, motorcycles, bicycles, and pedestrians share the beach. Watch your speed and choose stopping and walking areas carefully with children.
Food

Eating and shopping

Specialities, places to eat, sweets and bakeries can all give you a reason to stop. Check individual menus for current prices and availability.

  • Restaurant
    Noto beef rice bowl
    Official menu example: ¥1,650. Check the official menu for serving days and current details.
  • Restaurant
    Nagisa clam ramen / clam udon
    Coastal dishes with clam broth and naturally grown Wakame seaweed from Shibagaki.
  • Bakery
    Noto-shishi wild-boar curry bread
    A brown-rice-flour bread with a distinctive local flavor.
  • Sweet treat
    Malga Gelato
    Gelato made with Noto milk and ingredients; it may sell out.
  • Souvenirs
    Noto Beni Haruka sweet-potato chips / Noto-shishi wild-boar curry
    Processed local products that are easy to take home from the farm shop.
Food mood

What would you like to eat?

A meal, a sweet treat, market shopping or something to take away: choose a focus for the day instead of trying everything at once.

Illustrative image — not an on-site photograph
Lunch

Noto beef bowl / clam ramen / seafood bowl

The main draw when lunch is the reason for stopping. Menu styles differ Thursday–Sunday and Monday–Tuesday, so choose with the day in mind.

The restaurant lists Wednesday as a regular closure; prices, dishes, and serving days may change.

Light meal

Brown-rice-flour bread / Noto-shishi wild-boar curry bread

Handy when it is crowded or for the road. If you arrive in the morning, look here early.

The bakery is listed as open from 9:00 until sold out.

Sweet treat

Malga Gelato

Even without a restaurant meal, enjoy Noto ingredients in a short stop. It is also an easy treat for children to look forward to.

Listed as closed Wednesdays and ending when sold out.

Farm produce

Naturally grown produce / Hakui rice / seasonal vegetables

What to buy changes with the seasons: nanohana greens in spring, watermelon and grapes in summer, rice and persimmons in autumn, and daikon radish in winter.

Deliveries vary with weather and season.

Souvenirs

Noto-shishi wild-boar products / Noto Beni Haruka sweet-potato chips / local sweets

Take a taste of Noto home. For food and shopping, give the farm shop one last circuit.

Popular products may sell out.

Access

Location and surroundings

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1
Roadside station
Michi-no-Eki Noto Chirihama

After driving Chirihama Beach, rinse off the sand and load up on Noto flavors at this seaside food stop.

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2
Nature and scenery
Chirihama Nagisa Driveway

Driving along the beach is the very reason to stop near Noto Chirihama.

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3
Museum
Cosmo Isle Hakui

A Hakui space museum for rainy days and families with children.

Open in Google Maps
4
History and culture
Keta Taisha, Ichinomiya Shrine of Noto Province

From the bright coast to the quiet Irarazu no Mori grove at Noto Province’s principal shrine.

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5
History and culture
Hon-zan Myojoji Temple

A quiet Noto history stop with a five-story pagoda and Important Cultural Properties.

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Food outlets and the market on the station grounds share the station pin. Nearby places are separate destinations to combine with your visit.
Nearby

Places to visit nearby

Chirihama Nagisa Driveway
Nature and scenery
Chirihama Nagisa DrivewayJapanese guide
About 3–5 minutes by car from the stationAbout 3–5 minutes by car

Drive the beach, rinse off sand at the station, then return for food and shopping.

Noto Chirihama Rest House
Food and rest
Noto Chirihama Rest HouseJapanese guide
About 5–8 minutes by car from the stationAbout 5–8 minutes by car

An alternative for a sea-view break or when the station’s meal hours do not suit you.

Museum
Cosmo Isle HakuiJapanese guide
About 8–10 minutes by car from the stationAbout 8–10 minutes by car

An alternative when the beach is difficult; follow bread or gelato with a destination for children.

History and culture
Keta Taisha, Ichinomiya Shrine of Noto ProvinceJapanese guide
About 10–15 minutes by car from the stationAbout 10–15 minutes by car

For a day combining station food and shopping with Hakui’s quieter history and spiritual traditions.

History and culture
Hon-zan Myojoji TempleJapanese guide
About 20–25 minutes by car from the stationAbout 20–25 minutes by car

A half-day route from Noto food at the station to a quiet cultural walk.

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Updated 2026-09-30Explore the nationwide map →