Shizuoka · Chubu
道の駅 伊豆のへそ
A multi-purpose roadside station in the middle of Izu, where strawberry sweets and local produce come together.
Illustrative image — not an on-site photograph
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Eat, shop, play, take in the view or rest. Choose from the station’s strengths to suit your day.
Deciding on sweets, café time, and gifts here gives your visit a focus.
A convenient place to pick up vegetables, fruit, and Izu gifts on the way home.
Eat indoors first, then make time to move around beside the Kano River.
Its location near the interchange makes it suitable for a 20–30 minute break.
On a clear day, add the viewpoint to make more of the outing.
Natsuki Tsukioka sees this station as a place to set the pace of an Izu trip through strawberries: a quick soft-serve break, lunch at the café, or a baumkuchen to take home. Add market vegetables and Izu gifts; if children get restless, head to Kawa no Eki, and if the sky is clear, go for the viewpoint. Once you choose what to eat, the route through central Izu starts to fall into place.
Take a strawberry break, shop for produce, and head to the river or viewpoint if the weather is good. Food makes it easy to plan a trip from Izu no Heso.
Michi-no-Eki Izu no Heso sits just off the Ōhito-Chūō interchange on the Izu Chūō Road. It brings together Ichigo BonBonBERRY, the Izu Mura no Eki produce market, lodging, and tourist information. Its highlights are soft serve, parfaits, baumkuchen, and strawberry gifts made with Benihoppe strawberries, a local variety. Even on a short stop you can enjoy sweets and shop for produce; with more time, continue to the neighboring Kawa no Eki riverside park, Izu Panorama Park, Nirayama Reverberatory Furnace, or Kosaka Mikan Cooperative Orchard.
Ichigo BonBonBERRY has separate retail, café, and stand areas, so you can choose according to your appetite. For a light stop, try soft serve or a shake; for a seated meal, choose a parfait or lunch; and for the journey home, look for baumkuchen or jam. Even a short visit can capture what makes this station distinctive.
The Izu no Heso branch of Izu Mura no Eki brings local vegetables, fruit, Izu specialties, and processed foods together in one market. It works both before a trip toward the coast or hot spring areas and on the return journey, when you can pick up chilled foods and longer-lasting gifts.
The station is just off the Ōhito-Chūō interchange on the Izu Chūō Road and within walking distance of Takyō Station. Parking, toilets, tourist information, sweets, and shopping are all in one place. It is also a convenient meeting point before heading toward Shuzenji, Izu Nagaoka, or Numazu.
In the adjoining area, Kawa no Eki Izu Shiroyama has broad riverside grounds overlooking the Kano River and Mount Shiroyama, with a play area, event space, dog run, and café. After sweets and shopping at the roadside station, families and visitors with dogs can head there to stretch after the drive.
Strawberry sweets are available year-round, while winter through spring is a likely time for events and limited menus. From autumn into the start of the new year, Kosaka Mikan Cooperative Orchard is generally in season, giving you a choice between sweets at the station and a longer fruit-picking outing. Mikan are Japanese mandarins.
Spend your time at the station or add somewhere nearby. These ideas help you plan around your companions and the weather.
After parking, use the toilets first, then choose soft serve or a drink at the Ichigo BonBonBERRY stand. If someone wants a gift, add a baumkuchen or jam from the shop; even a short visit will feel distinctive to this station.
Parking → toilets → stand → shop → departure
The café's last admission and the stand's weekend and holiday hours can change. Check official information if arriving late in the day.
If you want to sit down to eat, make Ichigo BonBon Café the center of your stop. After a parfait or seasonal lunch, browse vegetables and gifts at Izu Mura no Eki. You can eat and shop in one place.
Café → Izu Mura no Eki → tourist information desk
At weekend lunchtime, leave room to switch from the café to the stand, shop, or produce market if the café is busy.
After strawberry soft serve and a little shopping at the station, head to Kawa no Eki Izu Shiroyama. Its riverside grounds, play area, dog run, and event space let you separate eating time from time to move around.
Roadside station → Kawa no Eki Izu Shiroyama → return journey
Watch the sun in summer and the ground after rain; with dogs, check which indoor areas do not allow them.
Make a quick stop for sweets and shopping, then drive to Izu Panorama Park. At Ao Terrace, the main draw is the view of Mount Fuji and Suruga Bay. You can also see the viewpoint while the weather is clear and return to the station for gifts afterward.
Roadside station → Izu Panorama Park → return to the station for more shopping
The ropeway's final uphill departure, wind conditions, and visibility vary by day. Check operating information shortly before a view-focused visit.
Nirayama Reverberatory Furnace is easier to plan year-round; Kosaka Mikan Cooperative Orchard suits autumn through the start of the new year. Use the station as a base for toilets and shopping, and choose either a history visit or fruit picking to avoid packing in too much.
Roadside station → Nirayama Reverberatory Furnace or Kosaka Mikan Cooperative Orchard
Check the orchard's opening season and the furnace's closed days and visiting hours in their official notices.
For general roadside station inquiries, call 0558-76-1630.
Gifts, strawberry sweets, baumkuchen, and more.
Approximate hours and last admission. Information indicates no table reservations; use the stand as an alternative when busy.
Approximate hours. Soft serve, shakes, and drinks.
Produce, Izu gifts, and processed foods.
Shopping and dining depend on store hours, even when parking and toilets are available.
Stars show the editorial recommendation for each age group on a five-point scale. Read the reasons alongside each rating.
Check the location of nursing and diaper-changing facilities in advance and keep the stop short.
With sweets and shopping the main attractions, a short stop for parking, toilets, and a little shopping may work better than a long stay.
A soft-serve break and a short spell of outdoor play at Kawa no Eki work well.
Keep the stand or shop as alternatives to a long café wait. Plan to hold hands near roads and in the parking area.
Strawberry sweets and Kawa no Eki can make a satisfying visit.
Sweets alone may leave children with energy to spare. Add outdoor play beside the Kano River for a fuller driving break.
Strawberries, the produce market, Kawa no Eki, and the furnace can become a day of learning.
Link the food to where the fruit is grown, the Kano River, and Nirayama Reverberatory Furnace to explore the area's character.
Permanent spaces and dated events are listed separately. Events can change both the atmosphere and crowds; use the official links for details.
Checking event dates.
Winter through spring is a likely time for strawberry harvest festivals, limited parfaits, and chocolate or matcha fairs. Some products are limited in quantity, so check official channels and social media when planning a food-focused visit.
Strawberry-picking events at the operator's own farm were advertised from January through April 2026. After those dates, check for regular menu options and whether an event is planned for the next season.
In late November 2025, an anniversary festival featured local products, food trucks, performances, and joint activities with the neighboring Kawa no Eki. Check whether another major autumn event is planned.
Its approximate opening season, October 1 to January 5, lets you pair strawberry sweets with mandarin picking. Check the orchard's information for opening status and prices.
On a clear day, extend the trip to the views, flowers, footbath, and café. Ropeway operation, the last uphill departure, strong winds, and visibility all affect the visit.
Practical ideas and things to consider when spending time here.
Reviews and travel accounts often emphasize the strawberry sweets, gifts, and red shop décor more than the roadside station's name. On a first visit, Ichigo BonBonBERRY makes a good starting point.
Popular parfaits and café tables can mean a wait at busy times, but the stand, shop, and produce market offer alternatives. Decide whether to sit down or have a quick sweet according to how hungry your group is.
Izu Mura no Eki has plenty of vegetables, fruit, processed foods, and gifts, and browsing alone can take time. For a short stop, look first for chilled foods, then shelf-stable gifts, then something for tonight's meal.
Food and shopping are the main activities inside the station. If your companions want to move around, include nearby Kawa no Eki Izu Shiroyama for outdoor time after a sweet break.
Strawberry-picking events and harvest festivals in 2026 had limited dates. For a winter or spring visit, check official channels and social media for current strawberry events.
Older guides may still suggest visiting MERIDA X BASE, but its Izunokuni City facility closed on September 30, 2025. For a current visit, focus on strawberries, the market, lodging, and Kawa no Eki.
At Izu Panorama Park, Mount Fuji, Suruga Bay, and the ropeway are the main attractions. If clouds or strong wind interfere, consider shopping at the station, Kawa no Eki, or Nirayama Reverberatory Furnace instead.
Opening and closure days, individual businesses and facilities for children or dogs can affect your plans.
Specialities, places to eat, sweets and bakeries can all give you a reason to stop. Check individual menus for current prices and availability.
A meal, a sweet treat, market shopping or something to take away: choose a focus for the day instead of trying everything at once.
For a sweet break straight after parking. It still gives you a taste of the station when there is no time to sit down.
For lunchtime or a relaxed conversation with companions. Plan around the café's last admission.
For sweetness and a cool drink while crossing Izu. Have one before returning to the car.
Gifts to open at your lodging or at home. Compare chilled products with shelf-stable gifts.
For extra shopping on the way home or ingredients for dinner. Stock varies with the season.
When the café is busy, have soft serve and move on to outdoor play or the viewpoint to keep your plans flexible.
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A multi-purpose roadside station in the middle of Izu, where strawberry sweets and local produce come together.
If you want one main reason to stop at Izu no Heso, decide on sweets, café time, and gifts here.
For a stop that includes dinner ingredients or Izu gifts as well as sweets.
When sweets and shopping alone do not give children or dogs enough of a break.
For a clear day when you want an Izu view alongside a strawberry break.
When sweets and the produce market leave time to add either history or seasonal fruit.
Send your travel companions a possible stop.
