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Michi-no-Eki JournalMap
Illustrative image — not an on-site photograph

Shizuoka Prefecture · Chubu

Michi-no-Eki Fujioyama

道の駅 ふじおやま

A practical stop in Oyama on Route 246: see Mount Fuji and pick up morning vegetables, Kintaro Bakery bread, and Kintaro's Water.

Updated Michi-no-Eki JournalRead in Japanese

Illustrative image — not an on-site photograph

Location
Oyama, Sunto District
Road
National Route 246
Hours
7:00–20:00
The farmers' market and souvenir shop are open 7:00–20:00; the restaurant, 8:00–20:00 (last order 19:00); and Kintaro Bakery, approximately 9:00–17:00. The rest room and parking are available 24 hours.
Parking
Cars: 63 / Large vehicles: 42
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How to enjoy

Choose how to enjoy your visit

Eat, shop, play, take in the view or rest. Choose from the station’s strengths to suit your day.

First on arrival
Find the toilets and rest room, and check the Mount Fuji view

The first few minutes of a long-distance stop set the pace. Decide whether to sit down for a meal or just get bread and water.

If stopping in the morning
Visit the produce market and have restaurant breakfast

The produce and souvenir shops open at 7:00; the restaurant opens at 8:00. This makes it easy to combine shopping and breakfast on Route 246.

If eating here
Try a set meal or rice bowl with a Mount Fuji view

Rice is Shizuoka-grown Koshihikari. Choose a portion that suits you from Kintaro Power Rice Bowl, Mount Fuji curry, barley rice with grated yam, soba, or udon.

If buying souvenirs
Kintaro Baum cake and mizukakena pickles

Mizukakena pickles are a seasonal item sold around February each year. Kintaro Baum cake, local rice and vegetables, and fresh bread are the main options at other times.

With children
Use Yosawa Park, the rest room, and the mamaro baby care room

Children can stretch their legs in the lawn park beside the station. For a longer play session, drive on to Kintoki Park.

For more scenery
Go to Chikai-no-Oka Park or the Kintaro Fujimi Line

If seeing Mount Fuji is the main aim, visit viewpoints in the morning before clouds develop.

Illustrative image — not an on-site photograph
Highlights

Fujioyama is a roadside station with the things drivers actually need. Shops open at 7:00, and the restaurant offers breakfast and set meals with a view of Mount Fuji. Kintaro Bakery, Kintaro Baum cake, mizukakena pickles, Kintaro's Water, and a 24-hour rest room bring a taste of Oyama even to a short stop. For children, try nearby Yosawa Park for a little outdoor time or Kintoki Park for a longer play break. It is a useful Route 246 base before or after Fuji Speedway or the Kintaro Fujimi Line.

  • #Shizuoka Prefecture
  • #Oyama
  • #National Route 246
  • #Mount Fuji views
  • #Kintaro
  • #Kintaro Bakery
  • #Kintaro Baum cake
  • #Mizukakena pickles
  • #24-hour rest room
  • #Family rest stop
Why I like it

Reasons to stop here

01

A proper morning break on Route 246

The shop and produce market open at 7:00, making this a convenient morning stop toward Gotemba or when entering Shizuoka from Kanagawa. The 24-hour rest room, toilets, and parking make it easy to refresh even on a short driving break.

02

Meals and bread with a Mount Fuji view

Large restaurant windows face Mount Fuji. Choose from breakfast, set meals, Mount Fuji curry, Kintaro Power Rice Bowl, soba, and udon; next door, Kintaro Bakery offers freshly baked bread. The range helps when companions want different sized meals.

03

Take home Kintaro treats and Oyama's water tradition

Look for Kintaro Baum cake, Kintaro-themed goods, winter mizukakena pickles (pickled local leafy greens), Gotemba Koshihikari rice, local vegetables, flowers, and handmade boxed meals. Kintaro's Water is free to use and gives this stop another distinctly Oyama touch.

Route idea

Ways to plan your stop

Spend your time at the station or add somewhere nearby. These ideas help you plan around your companions and the weather.

Morning drives from Kanagawa toward Gotemba and Oyama

Turn a Route 246 morning break into breakfast and shopping

The shop and produce market open early, so this can be more than a toilet stop. Browse vegetables and flowers, then have breakfast at the restaurant from 8:00. Once Kintaro Bakery opens, pick up bread for the car.

Near the Yosawa intersection on National Route 246; easy to include when coming from the Tomei Expressway Gotemba interchange area.

The bakery and stand open later than the main station facilities. Check each outlet's hours for a morning stop.

Drivers wanting a substantial midday break and families with different appetites

Make the Mount Fuji-view restaurant your lunch stop

The modern Japanese-style restaurant faces Mount Fuji and serves set meals, rice bowls, curry, and noodles. Some may choose Kintaro Power Rice Bowl or Mount Fuji curry; children can have a kids' meal, while lighter eaters can choose soba or udon.

Decide whether to shop at the produce market before or after eating to keep the visit simple.

Holiday lunchtimes and event days can make the restaurant and bakery busy. Browsing the bakery or shops first can help pass the wait.

Driving breaks with preschool and elementary-school children

A short family break here, then more play at Kintoki Park

Yosawa Park, the rest room, and a baby care room make the station enough for a short break. If the children still have energy, continue to Kintoki Park for its Kintaro Terrace, lawn, play equipment, and roofed sumo ring.

Michi-no-Eki Fujioyama → Kintoki Park; approximately 10 minutes by car.

In midsummer or rain, use the station's rest room first and keep outdoor play short.

Race and event spectators, early departures, and breaks on the return trip

Stock up before a Fuji Speedway visit

Before heading to Fuji Speedway, expect congestion near the venue and use the station's toilets while picking up drinks, bread, and boxed meals. On the way back, pause in the 24-hour rest room before rejoining Route 246.

Michi-no-Eki Fujioyama → Fuji Speedway East Gate area; approximately 10–15 minutes by car.

Traffic and parking conditions change during major events. Prioritize Fuji Speedway's official calendar and traffic guidance.

Adults and families with grandparents seeking scenery after a meal

Add cherry blossoms in spring or autumn leaves in fall

In spring, go to Fuji Reien, known for cherry blossoms; in fall, visit Hōmon Park for autumn leaves and historic buildings. A single added stop turns station shopping into an easy seasonal outing.

Fuji Reien is about 15 minutes away by car; Hōmon Park about 10 minutes.

Blossom and foliage timing varies. Check current updates from the tourism association or facility before setting out.

Photography, a short Mount Fuji viewpoint visit, and clear-weather detours

Put Chikai-no-Oka first on a Mount Fuji day

Chikai-no-Oka Park is a viewpoint on the Kintaro Fujimi Line. If Mount Fuji is the priority, see it while skies are clear, before shopping at the station.

Michi-no-Eki Fujioyama → Chikai-no-Oka Park; approximately 15–20 minutes by car.

The Oyama Tourism Association says the park reopened on August 11, 2026, after renovation. Check its current visitor information before going.

Hours

Opening hours

Produce market and souvenir shop
7:00-20:00

Morning-picked vegetables, local goods, souvenirs, boxed meals, and flowers. Seasonal items may sell out later in the day.

Restaurant Fujioyama
8:00-20:00

Last order is 19:00. Breakfast runs 8:00–10:30; the regular menu is offered from 10:30.

Kintaro Bakery
9:00-17:00

Relocated to the roadside station in March 2026. Check its official Instagram for baking times and selection.

Hot Stand Kintaro
10:00–15:00 / weekends and public holidays 9:00–16:00

Kintaro burgers, crepes, smoothies, and other light-break options.

24-hour rest room and parking
24 hours

A traffic information monitor and private baby care room are available. At night, check truck movements and lighting when choosing where to park.

EV charger
7:00-20:00

Listed at ¥500 for 30 minutes per session. An EV charging authentication card or smartphone is required.

Family

Visiting with children

Illustrative image — not an on-site photograph

Stars show the editorial recommendation for each age group on a five-point scale. Read the reasons alongside each rating.

Ages 1 and under
★★★☆☆

The 24-hour rest room and private baby care room help with a short meal-and-shopping stop.

Ages 2–3
★★★☆☆

Children can move around a little at Yosawa Park; for play equipment, continue to Kintoki Park.

Ages 4–6
★★★★☆

Bread, soft-serve ice cream, Mount Fuji, and Kintaro motifs appeal to this age group. Pair a short stop with Kintoki Park if time allows.

Elementary-school children
★★★★☆

Combine the station with Fuji Speedway, Kintoki Park, or Chikai-no-Oka for a fuller day. At the station itself, meals and shopping are the main activities.

Diaper change

On busy days, find it before going to eat.

Outdoor play

For longer play, go to Kintoki Park.

Meals

Buying bread first can make a wait easier.

Rest

Ideas for a restful stop

  1. 1
    Check parking and toilets first

    The free parking area has 63 spaces for small cars and 42 for large vehicles and is open 24 hours. On busy days or at night, consider noise and movement near the truck area when choosing a place to rest.

  2. 2
    Decide between a seated meal and a lighter bread stop

    The Mount Fuji-view restaurant gives you time to rest over a meal. For a shorter stop, buy bread or other food from Kintaro Bakery or the shop for the car.

  3. 3
    Remember the water and seasonal goods

    Kintaro's Water is free to use, and mizukakena pickles are a winter highlight. Leave heavier purchases until the end.

  4. 4
    Add just one viewpoint or park

    Rather than squeeze in Fuji Reien, Hōmon Park, Chikai-no-Oka, and Kintoki Park, choose one to suit the weather and your energy.

Event

Make an event part of your visit

Permanent spaces and dated events are listed separately. Events can change both the atmosphere and crowds; use the official links for details.

Checking event dates.

Spaces used for events

Event plaza

Hosts harvest festivals, bakery activities, and local performances. A summer harvest festival and Kumanoko live performance were announced for July 18, 2026.

Produce market and special displays

A place to find seasonal produce, limited seasonal goods, and items in restricted quantities. On event days, shopping early can help avoid sellouts.

Kintaro Bakery

Relocated here in March 2026. Fresh bread and collaboration items sometimes take center stage on event days.

24-hour rest room

A place to rest, nurse or change a diaper, and check traffic information even on event days. Locate it early when crowds are expected.

Local feel

Reasons to return

Practical ideas and things to consider when spending time here.

The Mount Fuji view shapes the meal

Visitor reviews often remember the view from the restaurant or station entrance, although clouds can change it. If Mount Fuji is the reason for your stop, enjoy the view while it is visible rather than leaving it until after a long meal.

Source: Patterns in Jalan and Iko-yo reviews

Kintaro motifs make easy stories and souvenirs

The Kintaro statue, Baum cake, bakery, and water connect the station's attractions through the folk hero Kintaro, who is associated with Oyama. Even a short stop offers something to show children and take home.

Source: Official site, tourism association, and review patterns

The water gives this station an everyday local feel

Kintaro's Water is a permanent facility available free of charge. Local people use it as well as visitors; together with produce and boxed meals, it makes shopping feel connected to daily life here.

Source: Official facility guide and Iko-yo review patterns

Choose a nighttime rest spot with care

The 24-hour rest room and parking are useful, but this Route 246 stop also serves large vehicles. For a longer pause, consider lighting, traffic, and distance from trucks when parking.

Source: Travelogues and overnight vehicle-stay accounts

Bakery visits are easier after its relocation

Kintaro Bakery moved into the station in March 2026, into a space where visitors can see the workshop. On event or limited-bread days, a short bakery-focused stop is possible alongside a restaurant visit.

Source: Official bakery page and Instagram announcements

Families can combine the station with a park

The station has Yosawa Park and a rest room, but for a play-focused outing add Kintoki Park's lawn, play equipment, and Kintaro Terrace. A park stop after food and shopping makes an easy route.

Source: Oyama town park information and review patterns
Movie

Preview the place on video

Official videos show the market and nearby park before you visit. Audio and captions are in Japanese.

Before your visit

Things to check before setting out

Opening and closure days, individual businesses and facilities for children or dogs can affect your plans.

  • The produce market and souvenir shop are open 7:00–20:00; the restaurant is open 8:00–20:00, with last order at 19:00. Hours differ by outlet.
  • The 24-hour rest room has a traffic information monitor and private baby care room. It is useful for late-night and early-morning breaks.
  • Official information lists 63 small-car spaces, 42 large-vehicle spaces (including three for buses), two accessible spaces, and one motorcycle area. The adjacent Fujiazami second parking lot is also listed by the station.
  • The EV charger is available 7:00–20:00, listed at ¥500 for 30 minutes per session. An EV charging authentication card or smartphone is required.
  • Kintaro's Water is free to use. Others also come to fill containers, so share the facility at busy times.
  • The tourism association says Chikai-no-Oka Park reopened on August 11, 2026, with a Mount Fuji viewing terrace. For views, go while skies are clear.
  • Major Fuji Speedway events change traffic on surrounding roads. Use the station to take a toilet break and pick up food before heading on.
Food

Eating and shopping

Specialities, places to eat, sweets and bakeries can all give you a reason to stop. Check individual menus for current prices and availability.

  • Restaurant Fujioyama
    Kintaro Power Rice Bowl
    Approximately ¥1,300
  • Restaurant Fujioyama
    Mount Fuji Curry
    Approximately ¥900
  • Restaurant Fujioyama
    Barley Rice and Grated Yam Set
    Approximately ¥1,200
  • Kintaro Bakery
    Kintaro Reward Sandwich
    See the shop display
  • Local produce market and souvenirs
    Kintaro Baum Cake
    Varies by product size
  • Seasonal product
    Mizukakena Pickles from Atano, Oyama
    Varies by season and product
Food mood

What would you like to eat?

A meal, a sweet treat, market shopping or something to take away: choose a focus for the day instead of trying everything at once.

Illustrative image — not an on-site photograph
Start the morning well

Japanese set breakfast / natto set breakfast / Western set breakfast / breakfast curry

Options during breakfast service, 8:00–10:30. A chance to sit down for food even after an early start.

The restaurant opens at 8:00. During the 7:00 hour, plan around the produce market and shop.

A substantial lunch

Kintaro Power Rice Bowl / Mount Fuji Curry / barley rice and grated yam set / ginger pork loin set

Hearty rice dishes for a break with a Mount Fuji view after driving.

Last order is 19:00. Prices and menus may change.

Something light

Kintaro Bakery / Hot Stand Kintaro / soft-serve ice cream

Handy when you do not want a restaurant meal or children are hungry first. Bread also works for the car.

The bakery is generally open 9:00–17:00 and the stand 10:00–15:00; their hours differ from the main station. The stand's weekend and holiday hours are listed separately above.

Buy a taste of Oyama

Kintaro Baum cake / Fujioyama ni Kite Kuda Cider / Fujioyama junmai sake

Shop for Kintaro-themed goods and Mount Fuji area souvenirs, from sweets and drinks to sake.

Drivers should not drink alcohol. Selection varies by season and delivery.

Take the season home

Mizukakena pickles / morning-picked vegetables / local rice / fresh flowers

In winter, look for pickled mizukakena greens from Atano in Oyama; from spring through fall, enjoy local vegetables and flowers. These purchases give a sense of the local kitchen.

Mizukakena pickles are seasonal, usually around February. Go earlier in the day for a particular item.

Access

Location and surroundings

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1
Roadside station
Michi-no-Eki Fujioyama

A practical stop in Oyama on Route 246: see Mount Fuji and pick up morning vegetables, Kintaro Bakery bread, and Kintaro's Water.

Open in Google Maps
2
Park and Kintaro heritage
Kintoki Park

Extend a short station break into outdoor play in Kintaro’s hometown.

Open in Google Maps
3
Mount Fuji viewpoint
Chikai-no-Oka Park

On a clear day, see Mount Fuji here before shopping.

Open in Google Maps
4
Motorsports and events
Fuji Speedway

Before a race, use the station to stock up on food and take a toilet break.

Open in Google Maps
5
Historic buildings, cherry blossoms, and autumn leaves
Hōmon Park

Add a quiet walk after lunch, with cherry blossoms or autumn leaves in season.

Open in Google Maps
6
Cherry blossoms and nature walks
Fuji Reien

Extend a spring drive in Oyama to an avenue of cherry blossoms.

Open in Google Maps
Food outlets and the market on the station grounds share the station pin. Nearby places are separate destinations to combine with your visit.
Nearby

Places to visit nearby

Park and Kintaro heritage
Kintoki ParkJapanese guide
About 10 minutes by carAbout 10 minutes by car

For preschool and elementary-school children who need more play than Yosawa Park at the station offers; the visit also brings Kintaro’s local story to life.

Mount Fuji viewpoint
Chikai-no-Oka ParkJapanese guide
About 15–20 minutes by carAbout 15–20 minutes by car

For a clear morning when you want to see Mount Fuji first. Check the tourism association’s current park information before visiting.

Motorsports and events
Fuji SpeedwayJapanese guide
About 10–15 minutes by carAbout 10–15 minutes by car

Useful for supplies before races and events, a break on the return trip, or a toilet stop on an early departure.

Historic buildings, cherry blossoms, and autumn leaves
Hōmon ParkJapanese guide
About 10 minutes by carAbout 10 minutes by car

For a peaceful walk after a meal, especially after rain or when the weather is not too hot.

Cherry blossoms and nature walks
Fuji ReienJapanese guide
About 15 minutes by carAbout 15 minutes by car

For spring cherry blossoms, seasonal flowers, and quiet scenery. Allow extra time during busy blossom periods.

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