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Michi-no-Eki JournalMap
Illustrative image — not an on-site photograph

Shizuoka Prefecture · Chubu

Michi-no-Eki Fuji

道の駅 富士

Look up at Mount Fuji from Route 1 and sample shirasu, sakura shrimp, dashi and soft-serve at Shizuoka Prefecture's first roadside station.

Illustrative image — not an on-site photograph

Location
Fuji City
Road
National Route 1
Hours
9:00–20:00
Hours vary by shop. The information corner, nursing room, toilets, parking and vending machines are listed as available 24 hours a day.
Parking
Cars: 88 / Large vehicles: 21
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How to enjoy

Choose how to enjoy your visit

Eat, shop, play, take in the view or rest. Choose from the station’s strengths to suit your day.

See first
Observation terrace and Mount Fuji

On clear days, head to the rooftop first. Catch the view before clouds arrive, then eat and shop.

Where to eat
Upbound Ofukuro Shokudo or downbound Ebi Sobaya

Choose the upbound side for a seated meal, or consider the downbound side for something quicker. You can walk between them through the underground passage.

What to buy
Shirasu, sakura shrimp and shaved bonito flakes

For a taste of Fuji City and Suruga Bay to take home, start with seafood, local sake and dashi broth products.

For sweets
IDEBOK soft-serve ice cream

Enjoy the rich taste of Asagiri milk in a short stop, perhaps combined with a photo spot.

Further afield
Tagonoura Port or Mount Fuji Dragon Tower

If the station's shirasu and sakura shrimp whet your appetite, head to the port; for children who want to move around, continue to the seaside park.

Night and early morning
Toilets and parking first

Treat this as a practical stop outside shop hours. Plan shopping, the terrace and meals around their opening hours.

Illustrative image — not an on-site photograph
Natsuki's shopping notes

After seeing Mount Fuji, remember the shirasu and dashi.

Natsuki Tachibana sees this station as a place to take home a quick taste of Fuji City, beyond a Route 1 rest stop. On the upbound side, combine the terrace, dining hall, shop, shaved bonito flakes and soft-serve ice cream. From the downbound side, the underground passage lets you add what you need. The ease of taking in food, shopping and scenery in one route is this station's appeal.

Highlights

Michi-no-Eki Fuji, on the Fuji–Yui Bypass of National Route 1, deserves more than a quick rest stop. The upbound side brings together Ofukuro Shokudo, Omiyage Route ONE, Kezuribushi Kobo, IDEBOK and an observation terrace; the downbound side makes a short meal easy at Ebi Sobaya. An underground pedestrian passage links the two sides, so either direction of travel can include a Mount Fuji view, shirasu (small whitebait), sakura shrimp, freshly shaved bonito flakes and sweets made with Asagiri milk. With more time, add Tagonoura Port or the Mount Fuji Dragon Tower for a drive that combines Fuji City's sea and mountain scenery.

  • #Mount Fuji views
  • #National Route 1
  • #Shirasu whitebait
  • #Sakura shrimp
  • #Shaved bonito flakes
  • #IDEBOK
  • #Pedestrian link between both sides
Why I like it

Reasons to stop here

01

Eat, shop and take in the view on the upbound side

The upbound side groups Ofukuro Shokudo, Omiyage Route ONE, Kezuribushi Kobo, IDEBOK and the observation terrace. You can combine a sit-down lunch, souvenirs from Fuji City and Shizuoka, and a soft-serve ice cream with a photo stop, even during a short visit.

02

The downbound side suits a quick meal at Ebi Sobaya

Centered on Ebi Sobaya, the downbound side works well for a practical stop using the toilets, vending machines and parking. If time permits, walk through the underground passage to the upbound shops and observation terrace.

03

The Mount Fuji view changes with weather and time of day

The upbound rooftop observation terrace, FUJI monument and photo trick art offer views and photo opportunities. Clouds can hide Mount Fuji, so see it while it is visible and leave dining and shopping until afterward.

Route idea

Ways to plan your stop

Spend your time at the station or add somewhere nearby. These ideas help you plan around your companions and the weather.

A 20–40 minute driving break

Make a short Route 1 break richer with Mount Fuji and sweets

After parking and using the toilets, head to the observation terrace first if Mount Fuji is visible. Add IDEBOK soft-serve ice cream or a crepe for a break with a taste of Fuji City.

Parking → toilets → observation terrace → IDEBOK → departure

Weather affects the Mount Fuji view. When it is visible, see it first.

A 60–90 minute meal stop

Combine lunch and shopping on the upbound side

Eat house-made noodles or a dish with shaved bonito flakes at Ofukuro Shokudo, then choose shirasu, sakura shrimp, local sake and Fuji souvenirs at Omiyage Route ONE. At Kezuribushi Kobo, you can also take home the aroma of dashi broth alongside Suruga Bay seafood.

Ofukuro Shokudo → Kezuribushi Kobo → Omiyage Route ONE → observation terrace

The souvenir shop is generally open until 17:00. If lunch is late, shop first.

When your direction of travel puts a desired shop on the other side

Walk from the downbound side to the upbound shops

After a quick meal at downbound Ebi Sobaya, take the underground pedestrian passage to the upbound side for souvenirs, sweets and the observation terrace. You need not drive around to reach the other side during a Route 1 trip.

Downbound parking → Ebi Sobaya → underground pedestrian passage → upbound shops and observation terrace

The underground passage is for walking only. With heavy bags or children, focus on the places you most want to visit.

A Fuji City drive centered on food

Make Tagonoura shirasu part of a half-day drive

After discovering shirasu and sakura shrimp at the station, head to Tagonoura Port Fisheries Cooperative Dining Hall during its operating season. It serves lunch and closes when food sells out, so if the port is your priority, visit the dining hall first and stop at the roadside station for souvenirs and toilets on the return.

Tagonoura Port Fisheries Cooperative Dining Hall → Fujinokuni Tagonoura Minato Park → Michi-no-Eki Fuji

Fresh shirasu depends on weather and the catch. Use April–December lunchtime as a guide and check the day's notices.

Hours

Opening hours

Upbound Omiyage Route ONE
9:00-17:00

Fuji City specialties, Shizuoka products, shirasu, sakura shrimp, seafood and local sake.

Upbound IDEBOK
Weekdays 10:00–16:30 / weekends and holidays 9:30–17:00

Soft-serve ice cream, crepes and seasonal products made with Asagiri milk.

Upbound Kezuribushi Kobo
10:00-14:00

Hours are approximate; a Fuji City page lists different hours, so check official topics before a special visit.

Upbound Ofukuro Shokudo
10:00-20:00

Specializes in house-made noodles and dishes with freshly shaved bonito flakes.

Upbound observation terrace
9:00-17:00

A good place to see Mount Fuji first on a clear day.

Downbound Ebi Sobaya
10:00-20:00

A short stop for soba or udon and shirasu or sakura shrimp dishes.

Information corner, nursing room, toilets, parking and vending machines
24 hours

Includes the upbound information corner and nursing room, and toilets on both sides. Follow on-site notices during maintenance.

Family

Visiting with children

Illustrative image — not an on-site photograph

Stars show the editorial recommendation for each age group on a five-point scale. Read the reasons alongside each rating.

Age 1 and under
★★★★☆

A nursing room and 24-hour toilets make short stops convenient.

The upbound information corner, nursing room, toilets and parking are listed as available 24 hours a day. A short stop for nursing, toilets and shopping may work better than a long stay.

Ages 2–3
★★★☆☆

Sweets and photo spots are fun, but the station is not a place for extended play.

Hold children's hands around the underground passage and parking areas, and make IDEBOK or the wall art a small destination. For active play, continue to Tagonoura Minato Park.

Ages 4–6
★★★★☆

Mount Fuji, trick art and soft-serve ice cream can make a satisfying short stop.

On a clear day, visit the observation terrace first; if the mountain is hidden, switch to photo trick art or sweets. Avoid a long meal wait.

Primary school children
★★★★☆

Extend a stop from Mount Fuji and Suruga Bay foods to the port park or museum.

Add Tagonoura Port, Mount Fuji Dragon Tower or Mount Fuji Kaguya-hime Museum to talk about the landscape, port and local culture as well as food.

Nursing and toilets

Follow on-site notices during equipment maintenance.

Play

Combine the stop with Tagonoura Minato Park when children want to run around.

Getting between sides

With a stroller or heavy bags, focus on your priorities.

Heat

Choose fresh food souvenirs last.

Event

Make an event part of your visit

Permanent spaces and dated events are listed separately. Events can change both the atmosphere and crowds; use the official links for details.

Checking event dates.

Spaces used for events

Official topics

The official topics page gathers operating hours, cashless payment information, shop updates, photo spots and parking guidance. Use it for day-to-day changes rather than relying only on an event page.

Photo spots

The FUJI monument, photo trick art and wall art are listed. They offer a way to mark the stop even when clouds hide Mount Fuji.

Fuji City's seasonal events

Consider Fuji Festival, Iwamotoyama plum and cherry blossoms, and seasonal happenings around Tagonoura Port as additions to a half-day drive, rather than events at the station itself. Check current tourism association or city notices so that a past event is not mistaken for an upcoming one.

Local feel

Reasons to return

Practical ideas and things to consider when spending time here.

Plan the two sides separately to avoid confusion

Official guidance places the dining hall, souvenir shop, shaved bonito flakes, IDEBOK and observation terrace on the upbound side, with Ebi Sobaya on the downbound side. Visitor accounts also suggest that judging by direction of travel alone can mean missing a desired shop. Planning to use the underground passage can make a visit more satisfying.

Explore dashi and milk as well as seafood

Shirasu and sakura shrimp stand out, while Kezuribushi Kobo's freshly shaved bonito flakes and IDEBOK soft-serve ice cream are also reasons to stop. Even without a meal at the dining hall, dashi products and sweets offer tastes of Fuji to take home.

Keep options open at weekend lunchtime

The station is easy to reach from Route 1, so lunchtime dining visits can overlap. If the dining hall is busy, leave time for the shop, IDEBOK, observation terrace or photo spots.

With children, pair the station with the port park

The station has a nursing room, toilets and photo spots, but is not a large playground for a long stay. When young children want to move around, the lawns, adventure area and Mount Fuji Dragon Tower at Fujinokuni Tagonoura Minato Park can round out a half-day trip.

Check port hours first when shirasu is the main attraction

Tagonoura Port Fisheries Cooperative Dining Hall generally serves lunch from April through December; sellouts and bad weather can affect service. A day for station souvenirs calls for a different order from a day for fresh shirasu at the port, so put the port first when the meal is the priority.

Before your visit

Things to check before setting out

Opening and closure days, individual businesses and facilities for children or dogs can affect your plans.

  • The upbound and downbound sides are linked by an underground pedestrian passage. If a desired shop is across the road, decide whether to walk over based on your time and luggage.
  • The souvenir shop is generally open until 17:00. If dining later in the day, shop first.
  • Official pages give differing hours for Kezuribushi Kobo. Check official topics or shop information before going specifically for it.
  • Mount Fuji views depend on the weather. On clear days, visit the observation terrace before eating so you are less likely to miss the view.
  • For fresh or chilled souvenirs, consider a cooler bag and your journey home, especially in summer.
  • Tagonoura Port Fisheries Cooperative Dining Hall's service varies with the season, sellouts and rough weather. Check same-day updates if the port is your main destination.
Food

Eating and shopping

Specialities, places to eat, sweets and bakeries can all give you a reason to stop. Check individual menus for current prices and availability.

  • Meal
    Ofukuro Shokudo's house-made noodles and dishes with shaved bonito flakes
    Upbound side / approximately 10:00–20:00
  • Meal
    Ebi Sobaya's shirasu and sakura shrimp dishes
    Downbound side / approximately 10:00–20:00
  • Shopping
    Omiyage Route ONE's shirasu, sakura shrimp and local sake
    Upbound side / approximately 9:00–17:00
  • Shopping
    Kezuribushi Kobo's freshly shaved bonito flakes and drinkable dashi broth
    Upbound side / check official notices for hours
  • Sweets
    IDEBOK soft-serve ice cream and crepes
    Upbound side / approximately 10:00–16:30 weekdays, 9:30–17:00 weekends and holidays
Food mood

What would you like to eat?

A meal, a sweet treat, market shopping or something to take away: choose a focus for the day instead of trying everything at once.

Illustrative image — not an on-site photograph
A full lunch

Ofukuro Shokudo

For a seated meal on the upbound side, this dining hall features noodles made on site and dishes with freshly shaved bonito flakes. Shops and the observation terrace are easy to visit afterward.

Allow for a wait at peak mealtimes; you can visit the shops or terrace first.

A quick meal

Ebi Sobaya

A convenient downbound choice for a quick soba or udon meal, with shirasu and sakura shrimp dishes that evoke Shizuoka.

Decide from the time available whether to stay on the downbound side or walk through the underground passage to the upbound side.

Shop to take home

Omiyage Route ONE

Browse Fuji City specialties, Shizuoka products, Suruga Bay shirasu and sakura shrimp, other seafood and local sake in one place. Looking separately for dinner ingredients and gifts can simplify the choice.

Consider the journey home and bring a cooler bag for fresh or chilled products.

Take home the aroma of dashi

Kezuribushi Kobo

Freshly shaved Japanese bonito flakes and drinkable dashi broth distinguish this station. These are souvenirs for the table as well as a reason to stop beyond the Mount Fuji view.

Hours differ between official pages, so check official topics before making a special trip.

Take a sweet break

IDEBOK

Soft-serve ice cream and crepes made with rich Asagiri milk add something satisfying even to a short stop. Pair them with the wall art or Mount Fuji view.

Listed weekend and holiday hours start earlier than weekday hours. Check official social media for seasonal items.

Access

Location and surroundings

Illustrative image — not an on-site photograph

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1
Roadside station
Michi-no-Eki Fuji

Look up at Mount Fuji from Route 1 and sample shirasu, sakura shrimp, dashi and soft-serve at Shizuoka Prefecture's first roadside station.

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Food outlets and the market on the station grounds share the station pin. Nearby places are separate destinations to combine with your visit.
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