Fukushima Prefecture · Tohoku
道の駅 いいたて村の道の駅までい館
Taste and shop for Iitate Village food and flowers, then stretch your visit into the square.
Illustrative image — not an on-site photograph
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Eat, shop, play, take in the view or rest. Choose from the station’s strengths to suit your day.
The official site describes it as a menu item born from reconstruction support.
Limited quantities and meal service hours make a visit around lunchtime a good choice.
Add a taste of Iitate even on a short break; egoma is perilla seed.
Look beyond vegetables to flowers and prepared goods for a purchase that feels local to this station. Doburoku is cloudy, unfiltered sake.
Children or dogs can move around a little after a meal.
Shunsuke Okumura sees this station as a place where food and shopping help you remember Iitate Village. Try Japanese Black beef, handmade soba, vegetable miso ramen or egoma soft serve, then choose flowers or prepared goods at the market. Continue to the square or Ainosawa to turn a stop into a day in the village.
Roadside Station Iitate Village Madei-kan is a gateway to Iitate Village where you can find locally raised Japanese Black beef, village soba, vegetable miso ramen, egoma soft serve, flowers and processed foods in one stop. Editor Shunsuke Okumura recommends a meal at the restaurant, flowers and prepared goods at the market, then a break at the square or dog run to the north as the best way to experience the station.
From hamburger steak curry made with Iitate-raised Japanese Black beef and limited-quantity handmade soba by the village soba-making group to vegetable miso ramen and egoma soft serve, there are clear reasons to stop for a meal or something sweet. Meal service is limited outside lunch hours, so arriving from about 11 a.m. gives restaurant visitors more choice. Egoma is perilla seed.
The market stocks more than vegetables: look for processed Iitate-raised Japanese Black beef, flowers, doburoku (cloudy, unfiltered sake), local sake, and sweets made with Iitate Yukikko and natsuhaze berries. It is a place to choose something to take home, as well as to eat.
North of Madei-kan, Fukaya Kaze no Ko Square and the dog run let children and dogs move around a little after shopping. That extra outdoor option is useful on a weekend drive.
Spend your time at the station or add somewhere nearby. These ideas help you plan around your companions and the weather.
At the restaurant, choose hamburger steak curry, handmade soba or vegetable miso ramen as your main meal, then browse the flower section and prepared goods. Finish shopping with egoma soft serve for a stop that goes beyond lunch.
Park → restaurant → market and flowers → sweet treat → square.
Check the latest official announcements for Wednesday closures, seasonal hours and limited-quantity dishes just before visiting.
Check registration and the rules first, then let your dog rest in the natural-grass dog run. While people have a snack or shop, dogs get an outdoor break from the drive.
Park → register at the checkout → dog run → snack and shopping.
The dog run charges a fee. Rules include collars and leads, taking waste home and no eating or drinking inside the run.
Use the toilets and nursing room, have a meal or sweet treat, then head to Fukaya Kaze no Ko Square so children can move after being in the car. A short play break works well before the next drive.
Toilets → snack or restaurant → Fukaya Kaze no Ko Square → depart.
Keep outdoor time shorter in strong sun, snow or on event days.
After eating and shopping at the station, continue to the Kikori lodging and experience facility or Ainosawa Village Forest for a combination of food, walking and bathing. To enjoy Iitate's cool highland setting, let the station be the start of your outing.
Madei-kan → Ainosawa Village Forest and Kikori → return trip.
For bathing, lodging and other facility use, check the facility's official operating days and reception hours before going.
After seeing Iitate flowers in the market, head for the Three Thousand Reconstruction Cherry Trees or other local flower spots to pair shopping with seasonal scenery. Bloom dates vary each year, so check current flowering information before planning a short detour.
Madei-kan → Three Thousand Reconstruction Cherry Trees → Yamatsumi Shrine or return trip.
Weather changes the experience and travel time for spring flowers, autumn leaves and winter roads.
Closed Wednesdays and during the New Year period (December 31–January 2). Check official notices for changes.
Limited quantities, sellouts and temporary changes are possible.
Handy for supplies early or late in the day.
Multipurpose toilet, ostomate facilities and children's equipment available.
Approximately ¥500 per dog per visit. Register at the Madei-kan checkout.
Stars show the editorial recommendation for each age group on a five-point scale. Read the reasons alongside each rating.
The nursing room and baby facilities make a short break easier.
Keep meals and shopping brief; a sequence of toilets, nursing and a snack is easier to manage.
Going out to Fukaya Kaze no Ko Square after eating can help change the pace.
On days with a long indoor wait, leave room for a sweet treat or time in the square.
It is easy to switch between eating, shopping and moving outdoors.
Adding the square or a nearby nature spot makes the station more than a rest stop.
Flowers, the doburoku special zone, reconstruction cherry trees and Yamatsumi Shrine offer local topics to explore.
A spring cherry-blossom visit or a trip to Yamatsumi Shrine can help children remember Iitate's local history.
Permanent spaces and dated events are listed separately. Events can change both the atmosphere and crowds; use the official links for details.
Checking event dates.
The official site describes an event bringing together producers' farm goods, prepared foods, food stalls, handmade items and workshops. Offerings change by date, so check the latest notice.
The official notices list events by month. In-person sales, food trucks and seasonal products can change what is available on the day.
Choose destinations by season: the Three Thousand Reconstruction Cherry Trees, skunk cabbage and hydrangeas at Ainosawa, or fresh green leaves and autumn colors in the Manogawa Gorge.
Practical ideas and things to consider when spending time here.
The official site features Iitate-raised Japanese Black beef hamburger steak curry, handmade soba and vegetable miso ramen. They suit a lunch stop more than a very short break.
With farm produce, processed Japanese Black beef, flowers, doburoku, local sake and village sweets, it pays to browse beyond the vegetables. Doburoku is cloudy, unfiltered sake.
The natural-grass dog run to the north has a small-dog area and an open area, and charges a fee. It works well as a dog break before or after a meal and shopping.
After eating or shopping indoors, head to Fukaya Kaze no Ko Square for a short chance for children to move after the drive. Do not force an outdoor stop in rain or snow.
The official notices list monthly events and Madeina Marche. On event days, leave room to switch between light meals, the market and square instead of relying on the restaurant alone.
See Iitate flowers in the market, then extend the trip to the Three Thousand Reconstruction Cherry Trees in spring, skunk cabbage or hydrangeas at Ainosawa in early summer, and the Manogawa Gorge in autumn.
Iitate Village sits on a plateau in the northern Abukuma Mountains and has a cool climate. When heading farther afield in winter or early or late in the day, check road conditions and how cold it feels, and shorten the stop if needed.
Opening and closure days, individual businesses and facilities for children or dogs can affect your plans.
Specialities, places to eat, sweets and bakeries can all give you a reason to stop. Check individual menus for current prices and availability.
A meal, a sweet treat, market shopping or something to take away: choose a focus for the day instead of trying everything at once.
For a lunch with a clear local connection; enjoy it with seasonal vegetables from the village.
For a taste of the village soba-making group’s work and soba made with village-grown flour. Earlier in the day is best.
For a filling meal before or after driving. Leave extra time at the lunch peak.
An easy, light taste of Iitate even if you skip the restaurant. Egoma is perilla seed.
Choose something to open at home or at your lodging and bring a memory of the village back from even a short stop. Doburoku is cloudy, unfiltered sake.
If the map does not load, open it in Google Maps
Taste and shop for Iitate Village food and flowers, then stretch your visit into the square.
An after-meal break with toddlers through elementary-school children, or a change of pace during a drive.
A rest for dogs or an outdoor break before or after shopping.
For a day when you want to add bathing, a forest walk or a short nature stroll after eating.
For spring flowers and a seasonal drive paired with the market's flower section.
For adults, local learning with elementary-school children or a brief shrine visit after rain.
Send your travel companions a possible stop.
