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Michi-no-Eki JournalMap
Illustrative image — not an on-site photograph

Akita Prefecture · Tohoku

Michi-no-Eki Ugo

道の駅 うご

Nishimonai soba and gelato made with Ugo ingredients introduce the town's food and Bon Odori dance culture.

Illustrative image — not an on-site photograph

Location
Ugo Town, Ogachi District
Road
National Route 398
Hours
Hanuino Dining: 11:00-15:00
Hours are approximate. Nishimonai soba is the main draw; check official announcements for sell-outs or temporary changes.
Parking
See facility information
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How to enjoy

Choose how to enjoy your visit

Eat, shop, play, take in the view or rest. Choose from the station’s strengths to suit your day.

Start here
Restrooms and children's play area

With children, use the restroom, attend to nursing or diapers, and settle into the indoor play area after arrival; this can make the later wait for food easier.

For a meal
Nishimonai soba at Hanuino Dining

Make chilled soba the focus of your visit. Arrive before the lunch rush, or leave time for gelato or shopping while you wait.

For shopping
Vegetables, rice, and seasonal fruit at the farm shop

Choose Ugo Town rice, vegetables, watermelon, pickles, and sweets with the journey home in mind. Cooling supplies help in summer.

For something sweet
Ugo Gela

A useful place for a short break after eating or before driving on. Check the day's display for seasonal flavors.

For a trip beyond the station
The Bon Odori Museum or Gorinzaka Onsen

Choose the Bon Odori Museum for a little culture or the onsen to rest. Gorinzaka Arcadia Park is another option on a fine day.

Illustrative image — not an on-site photograph
Riho's detour notes

Eat soba and gelato and take care of the essentials before exploring Ugo's culture.

Riho Hinata sees this station as a place to organize a family's visit to Ugo Town. Find where children can settle, where adults can shop, and where you can go if it rains; then Nishimonai soba and the farm shop are easier to enjoy at your own pace.

Once the play area and restrooms are sorted, the whole family can relax over soba and gelato.

Highlights

Michi-no-Eki Ugo, called Hanuinosato, stands on National Route 398. Its specialties include Nishimonai soba served with chilled broth (hiyagake), gelato made with Ugo ingredients, freshly picked vegetables at the farm shop, and Bon Odori themed souvenirs. Dining, shopping, and restrooms are together on site; an indoor children's play area and a 24-hour nursing room make it suitable for anything from a short family stop to a half-day detour. If time allows, add the Nishimonai Bon Odori Museum or Gorinzaka Onsen to experience more of Ugo Town.

  • #Nishimonai soba
  • #Gelato made with Ugo ingredients
  • #Farm shop
  • #Nishimonai Bon Odori
  • #National Route 398
Why I like it

Reasons to stop here

01

Make chilled Nishimonai soba the centerpiece of your meal

At Hanuino Dining, Ugo Town's specialty Nishimonai soba can be the reason for your stop. Soba in chilled broth is especially welcome during a hot-weather drive; add tempura or a small rice bowl for a full lunch. The dining room can get busy around noon, so families may find it easier to plan for seating and a restroom stop first.

02

Bring a taste of Ugo home, even on a short stop, with gelato and farm-shop goods

Ugo Gela offers flavors made with milk from Ugo Town and seasonal fruit. The farm shop stocks rice, vegetables, watermelons, pickles, sweets, and Bon Odori themed souvenirs. Even without a meal at the dining room, a sweet treat and some shopping make a worthwhile stop. In summer, a cooler bag gives you more options for the trip home.

03

With children, plan around play, restrooms, meals, and rainy-day options

The station has an indoor children's play area, a baby room, and restrooms and a nursing room described as available 24 hours a day. On fine days, eat and shop here before going to Gorinzaka Arcadia Park. On rainy or cold days, switch to a break inside the station, the Nishimonai Bon Odori Museum, or the onsen, according to the children's energy levels.

Route idea

Ways to plan your stop

Spend your time at the station or add somewhere nearby. These ideas help you plan around your companions and the weather.

A 45–75-minute lunch break

Stop briefly for Nishimonai soba

Use the restroom on arrival, then have chilled soba at Hanuino Dining. Afterward, add a sweet treat at Ugo Gela and take a quick look at the rice and vegetables in the farm shop before leaving. Lunch alone gives you a straightforward introduction to Ugo Town.

Parking → restrooms → Hanuino Dining → Ugo Gela → farm shop

There may be a wait at the dining room around noon. Families can visit the play area or shop first if necessary.

A 30–45-minute shopping and restroom break

Shop and have a sweet treat before dinner

The farm shop and gelato can make a satisfying stop even without the dining room. Look for watermelon and vegetables in summer, or rice and processed foods in autumn, then choose a sweet treat to eat in the car. Even a short break leaves you with a taste of the area.

Restrooms → farm shop → Ugo Gela → cafe or rest area

The produce selection changes with the time of day and weather. Bring a cooler bag if the journey home is long.

A half-day drive with preschoolers or primary school children

Extend a family stop to play and an onsen visit

Let children unwind in the station's play area, then eat and use the restrooms before heading to Gorinzaka Arcadia Park on a fine day. After they have played, finish at Gorinzaka Onsen Toshitoland, balancing children's play with a break for adults.

Michi-no-Eki Ugo → Gorinzaka Arcadia Park → Gorinzaka Onsen Toshitoland

Summer heat, winter snow, and rain all affect outdoor play. On rainy days, choose the Bon Odori Museum or onsen instead.

Adults, families with grandparents, and children of primary school age or older

Add a little Bon Odori culture to remember Ugo Town

The name Hanuinosato connects to the costumes of Nishimonai Bon Odori, a traditional dance performed during the Obon season. After soba and souvenir shopping at the station, visit the Nishimonai Bon Odori Museum to add Ugo's culture to the food memories of your trip.

Michi-no-Eki Ugo → Nishimonai Bon Odori Museum → short walk around central Nishimonai

Traffic, parking, and dining patterns change during Bon Odori and other events. Leave time to rest at the station rather than packing in too many destinations.

Hours

Opening hours

Hanuino Dining
11:00-15:00

Hours are approximate. Nishimonai soba is the main draw; check official announcements for sell-outs or temporary changes.

Ugo Gela
10:00-17:00

Hours are approximate. Check the day's notices for seasonal flavors and current offerings.

Farm shop and retail
9:00-18:00

Hours are approximate. Vegetables, rice, sweets, and souvenirs vary by season and weather.

Cafe and rest area
Daytime, approximate

A place for a short break away from the meal-time rush.

Restrooms, nursing room, and baby room
24 hours

Useful for families and late-night breaks; confirm baby-room access before relying on it outside shop hours.

Parking and rapid EV charger
24 hours

Spaces for cars, larger vehicles, and drivers with disabilities are listed.

Family

Visiting with children

Stars show the editorial recommendation for each age group on a five-point scale. Read the reasons alongside each rating.

Age 1 or under
★★★★★

The station has a nursing room described as open 24 hours and a baby room, making a short stop easier to plan.

On arrival, visit the restroom, attend to nursing and diapers, then shop. At busy meal times, come outside the rush or have one adult browse while the other waits.

Ages 2–3
★★★★☆

The indoor play area can help children through a wait.

Use the play area for a change of pace before or after eating rather than for a long play session. Gelato can be a small next goal.

Ages 4–6
★★★★☆

Soba, gelato, and a park can turn a stop into a half-day outing.

On fine days, add Gorinzaka Arcadia Park for active play. In rain, choose a break in the station, the Bon Odori Museum, or the onsen.

Primary school age
★★★★★

Food offers an accessible way to introduce Nishimonai Bon Odori culture.

After soba, visit the Bon Odori Museum to connect the place name, costumes, and dance with the trip. Children of this age may also enjoy the park and onsen.

Event

Make an event part of your visit

Permanent spaces and dated events are listed separately. Events can change both the atmosphere and crowds; use the official links for details.

Checking event dates.

Spaces used for events

July event calendar

As checked on July 15, 2026, the official news carried a July event calendar. Weekend events and in-store plans can change with weather or supplies, so check official news and social media shortly before visiting.

Watermelon market

The official calendar scheduled a watermelon market for July 18–20, 2026. It showcases the summer farm shop; arrive early with heat and produce sell-outs in mind. These dates are historical, not a current event schedule.

Nishimonai Bon Odori

This signature Ugo Town event is generally held August 16–18 each year. During the festival, traffic, parking, and dining crowds differ from usual, so leave flexibility when using the station as a base for rest and shopping.

Local feel

Reasons to return

Practical ideas and things to consider when spending time here.

Soba draws visitors, so leave room in your lunchtime plans

Hanuino Dining's Nishimonai soba is prominent in the official information, and visitor accounts also often mention coming for soba. Instead of relying on lunch alone, keep the farm shop, play area, or gelato as alternatives if there is a wait.

Gelato helps families change pace

Ugo Gela's appeal lies in local ingredients and seasonal flavors. It can be a small activity during a wait as well as a dessert. In hot weather, decide where to eat and when to return to the car before shopping and driving on.

Use the farm shop for rice and produce

Ugo Town is associated with rice and farm produce; the shop offers vegetables, rice, watermelon, and processed foods to browse. Shop earlier for selection or later for a few things to take home.

Family facilities are together on site, allowing a break even in rain

Official information lists an indoor play area, a baby room, and a nursing room and restrooms described as available 24 hours a day. When outdoor play is difficult, take a break inside before moving to the Bon Odori Museum or onsen.

During Nishimonai Bon Odori, plan for both culture and crowds

Nishimonai Bon Odori is central to Ugo Town tourism. A visit during the festival can be rewarding, but traffic, parking, and dining will differ from usual; using the station as a base for rest and shopping may be practical.

In winter and rain, choose indoor sites or the onsen

Winter snow and weather change outdoor plans in Ugo Town. Check conditions before making Gorinzaka Arcadia Park your main stop; on cold or rainy days, choose Gorinzaka Onsen, the Bon Odori Museum, or a break inside the station.

Before your visit

Things to check before setting out

Opening and closure days, individual businesses and facilities for children or dogs can affect your plans.

  • Hours and closing days for Hanuino Dining, the farm shop, and Ugo Gela can change. Check official announcements before visiting.
  • Soba visitors can converge at lunchtime. With children, use the play area, farm shop, or gelato counter while waiting.
  • Restrooms and the nursing room are described as available 24 hours; the baby room is also listed on site. In the early morning or late at night, plan for a rest stop rather than expecting shops to be open.
  • A cooler bag makes summer produce, gelato, and take-home goods easier to manage.
  • On Nishimonai Bon Odori, watermelon market, and other event days, parking, dining, and shopping patterns change.
  • Winter snow and road conditions can make a park detour difficult. Choose an onsen or indoor cultural venue instead.
Food

Eating and shopping

Specialities, places to eat, sweets and bakeries can all give you a reason to stop. Check individual menus for current prices and availability.

  • Meal
    Chilled Nishimonai soba (hiyagake)
    Check Hanuino Dining's serving hours
  • Meal
    Set with tempura or a small rice bowl
    Suitable for lunch; allow extra time when busy
  • Sweet treat
    Ugo Gela gelato
    Single, double, and triple servings are a guide
  • Shopping
    Freshly picked vegetables and rice from the farm shop
    Selection changes with the seasons
  • To take home
    Watermelon, pickles, and local sweets
    Choose summer produce and Bon Odori souvenirs with your journey home in mind
Food mood

What would you like to eat?

A meal, a sweet treat, market shopping or something to take away: choose a focus for the day instead of trying everything at once.

Illustrative image — not an on-site photograph
A substantial lunch

Chilled Nishimonai soba, tempura, small rice bowl

Make Hanuino Dining your destination. Arrive before the lunch peak; on a busy day, visit the gelato counter or farm shop while you wait.

A sweet treat after eating

Ugo Gela gelato

A short break for children and adults. Look at the seasonal flavors and, on hot days, finish eating before returning to the car.

Food for the table at home

Ugo Town rice, vegetables, pickles, processed foods

Pick out ingredients for dinner at the farm shop. This suits a day when you want to bring home a taste of this rice-growing area.

Summer shopping

Watermelon, summer vegetables, cold sweets

A cooler bag widens your choices. On market-event days, allow for crowds and sell-outs; arriving early may be easier.

A rainy day

Soba, gelato, cafe, souvenirs

This combination can mostly be enjoyed inside the station. Skip the outdoor park and switch to the Bon Odori Museum or onsen.

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