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Illustrative image — not an on-site photograph

Hokkaido

Michi-no-Eki Nonky Land Higashimokoto

道の駅 ノンキーランド ひがしもこと

A Higashimokoto stop for local food and a break, with nagaimo yams, Nonky-yaki sweets and a route to the moss phlox.

Illustrative image — not an on-site photograph

Location
Ozora Town, Abashiri District
Road
National Route 334 / Hokkaido Prefectural Route 102
Hours
09:00–18:00
These are the roadside station and shop hours. The shop opens at 8:00 only from April 29 through September 30, 2026. Restaurant hours are split between lunch and dinner; the hotel operates separately.
Parking
Cars: 45 / Large vehicles: 3
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How to enjoy

Choose how to enjoy your visit

Eat, shop, play, take in the view or rest. Choose from the station’s strengths to suit your day.

Eat first
Nagaimo yams and Sakura Pork

The restaurant's nagaimo dishes and Sakura Pork offer an easy introduction to Higashimokoto's food. Plan around the lunch serving hours.

Shop and take a break
Nonky-yaki

A sweet from the shop makes even a short stop feel local. Seasonal fillings change.

Add a spring outing
Moss phlox park

May is prime moss phlox season in Higashimokoto. On busy days, see the flowers before eating at the station, or stop at the station first and then head to the park.

Useful on rainy days
Rest stop with an adjoining hotel

Meals, shopping and toilets are gathered indoors, making this a useful stop on a drive through eastern Hokkaido when the weather is uncertain.

Illustrative image — not an on-site photograph
Highlights

Michi-no-Eki Nonky Land Higashimokoto stands at the junction of National Route 334 and Prefectural Route 102 and has an adjoining hotel. At Kururinku restaurant, try dishes made with nagaimo (Japanese mountain yam) and Sakura Pork. At Aēru shop, look for Nonky-yaki filled sweets and dairy products. The moss phlox park and Nyurakukan dairy center are short drives away. For journeys between Memanbetsu Airport, Abashiri, Shari and Shiretoko, the station brings together toilets, parking, meals, sweets and a taste of the area.

  • #Higashimokoto nagaimo yams
  • #Nonky-yaki sweets
  • #Sakura Pork
  • #Moss phlox park
  • #Roadside station with lodging
  • #About 20 minutes from Memanbetsu Airport
Bakune's Higashimokoto notes

Plan food and toilets first, and Higashimokoto becomes an easygoing stop.

Bakune Ichinose sees this station as a place to taste Higashimokoto through nagaimo, Sakura Pork, Nonky-yaki and cheese, whether or not you are heading to the moss phlox park. Start with parking and toilets; choose Kururinku for lunch or Aēru for a short stop. If time allows, add Nyurakukan or the moss phlox park. One clear goal keeps the visit relaxed during an eastern Hokkaido drive.

Choose one local food, and this becomes a Higashimokoto detour.
Why I like it

Reasons to stop here

01

A taste of Higashimokoto itself

Nagaimo yams, Sakura Pork, dairy products and Nonky-yaki turn a highway stop into a local food stop. A lunch here brings together the area's farming and dairy traditions.

02

A manageable stop despite its small size

Parking for 45 cars and 3 large vehicles, 24-hour toilets, a shop, restaurant and hotel are all together. On a long drive, you can decide on arrival whether to eat, have only a sweet or stay overnight.

03

Short drives to moss phlox and Nyurakukan

Add the moss phlox park in spring, Nyurakukan throughout the year, or Asahigaoka Park for scenery. Each adds another side of Ozora Town. Choosing just one extra stop keeps the outing manageable.

Route idea

Ways to plan your stop

Spend your time at the station or add somewhere nearby. These ideas help you plan around your companions and the weather.

En route to Abashiri or Shari

A 30-minute toilet and sweets stop

Park, use the 24-hour toilets, then choose Nonky-yaki or dairy products at the shop. Even outside restaurant hours, you can take away something local.

Parking → toilets → Aēru shop → departure

With space for 45 cars, choosing a parking spot early can make the moss phlox season and lunch rush easier.

A day centered on food and shopping

Make lunch the focus of a one-hour stop

Eat a nagaimo dish or Sakura Pork at the restaurant, then look for Nonky-yaki or cheese in the shop. The dining and shopping areas are close together, making it easy to meet up if companions want different things.

Kururinku restaurant → Aēru shop → information corner

There is a preparation break between lunch and dinner service. Around 15:00, have a backup plan beyond a restaurant meal.

May flowers, photos and family outings

Pair the station with the moss phlox park in spring

During bloom season at Higashimokoto Shibazakura Park, using the station for meals and toilets helps organize the visit. Decide whether to see the flowers first or stop at the station first according to arrival time and crowds.

Roadside station → Higashimokoto Shibazakura Park → roadside station or Nyurakukan

The 2026 Moss Phlox Festival ended on May 31. For the next season, check the official site for blooms, admission fees and pet rules.

Cheese, soft-serve ice cream and rainy days

Add Nyurakukan for more Higashimokoto flavors

Try nagaimo or Nonky-yaki at the station, then explore cheese and dairy products at Nyurakukan. Its displays and activities can also prompt conversations with children.

Roadside station → Higashimokoto Nyurakukan → moss phlox park area or return route

Nyurakukan has closed days and conditions for booking activities; check opening information before visiting.

Memanbetsu Airport and short sightseeing trips

Add a scenic stop before or after the airport

Before or after Memanbetsu Airport, Asahigaoka Park or Märchen Hill adds Ozora's fields and open skies. Use the station for a meal and the nearby stops for scenery.

Roadside station → Asahigaoka Park or Märchen Hill → Memanbetsu Airport

In winter or strong winds, prioritize road conditions and your return journey over the view.

Hours

Opening hours

Roadside station and shop
9:00〜18:00

From April 29 through September 30, 2026, the shop is open 8:00–18:00. Closed for the New Year holidays, December 31–January 5. Shop products vary by season and supply.

Kururinku restaurant
11:00〜15:00 / 17:00〜20:00

Last orders are generally at 14:00 for lunch and 19:00 for dinner. Breakfast from 7:00 to 8:30 is for hotel guests only. Check the official information for current menus and serving hours.

Roadside-station stamp
During opening hours

The stamp cannot be collected on closed days.

Family

Visiting with children

Illustrative image — not an on-site photograph

Stars show the editorial recommendation for each age group on a five-point scale. Read the reasons alongside each rating.

Up to 1 year
★★★☆☆

Suitable for toilets and a short break.

Meals and shopping are convenient indoors, but the station has no large play area. If adding the moss phlox park or Nyurakukan, plan around feeding and nap times.

Ages 2–3
★★★☆☆

Suitable for a sweet treat and a short walk outside.

Nonky-yaki or soft sweets can make a pleasant pause. Short periods for eating and shopping may work better than a long seated stop.

Ages 4–6
★★★★☆

Adding the moss phlox park or Nyurakukan makes for a fuller outing.

The station alone offers limited time to move around. Add one goal, such as flowers, soft-serve ice cream or a look at cheese making, to shape the family visit.

Elementary school age
★★★★☆

Easy to connect food with learning about the area.

Nagaimo, Sakura Pork, cheese and moss phlox offer plenty to talk about. Adding Nyurakukan or Asahigaoka Park can make a memorable half-day in Ozora Town.

Lunch rush

Choose the restaurant first at lunchtime; if it is busy, leave room to switch to a sweet from the shop or a nearby stop.

Rainy days

Focus on dining, shopping and resting at the station, then add Nyurakukan's exhibits or shop for more time indoors.

Spring moss phlox

The park adds slopes and time outdoors. Bring a layer and comfortable shoes, and allow time for toilets when crowded.

Rest

Ideas for a restful stop

  1. 1
    Check your onward direction in the parking area

    The station is at the junction of National Route 334 and Prefectural Route 102, with routes toward Abashiri, Shari and Kitami. Decide your next direction before leaving.

  2. 2
    Use the toilets and shop first

    Using the 24-hour toilets and getting a drink before waiting for a meal makes a lunchtime stop easier to manage.

  3. 3
    Add just one nearby stop

    Choosing one of the moss phlox park, Nyurakukan and Asahigaoka Park according to weather and time is less tiring than trying to see all three.

Event

Make an event part of your visit

Permanent spaces and dated events are listed separately. Events can change both the atmosphere and crowds; use the official links for details.

Checking event dates.

Spaces used for events

Higashimokoto Shibazakura Park

The May Moss Phlox Festival can change the day's plans considerably. Check bloom conditions, admission fees, pet rules and campground information each season.

Aēru shop

Seasonal Nonky-yaki fillings and limited products change often here. The shop is especially useful for a short stop.

Kururinku restaurant

This dining stop updates its nagaimo dishes and featured menu. Check lunch and dinner hours, last orders and menu changes.

Ozora Town Tourism Association

A starting point for current sunflower and moss phlox events, airport-area events, road information and sightseeing information.

Local feel

Reasons to return

Practical ideas and things to consider when spending time here.

During moss phlox season, the station becomes a place to eat and get ready

Higashimokoto Shibazakura Park is especially attractive in May. The longer you spend among the flowers, the more useful it is to sort out toilets, food, drinks and sweets at the station before heading out.

Before your visit

Things to check before setting out

Opening and closure days, individual businesses and facilities for children or dogs can affect your plans.

  • For a restaurant meal, plan around last orders at about 14:00 for lunch and 19:00 for dinner.
  • For the moss phlox park, check its official site for blooms, admission fees, pet rules and campground information.
  • Seasonal Nonky-yaki fillings change; treat a limited flavor as a same-day discovery.
  • With parking for 45 cars, allow some extra time for even a short stop during flower season or the lunch rush.
  • In winter or bad weather, limit outdoor walks nearby and focus on indoor dining, the shop and the convenience of the adjoining hotel.
  • Nyurakukan activities involve bookings and closed days; check opening information before planning a tour or activity.
Food

Eating and shopping

Specialities, places to eat, sweets and bakeries can all give you a reason to stop. Check individual menus for current prices and availability.

  • Meals
    Higashimokoto nagaimo dishes
    Examples include tororo soba (noodles with grated yam), ankake fried noodles with thick sauce, and curry. Check the restaurant's current offerings.
  • Meals
    Nagaimo steak rice bowl and Higashimokoto set meal
    The nagaimo steak rice bowl was an official recommendation for May 2026, served with salad and miso soup. The featured Higashimokoto set meal includes Sakura Pork shabu-shabu, thinly sliced pork cooked in broth. Contents change by season.
  • Sweets and takeout
    Nonky-yaki
    Fillings include coarse sweet red-bean paste, custard and seasonal varieties. Sellouts and limited flavors depend on the day.
  • Shopping
    Higashimokoto cheese and dairy products
    Take-home choices connected to Nyurakukan and the area's dairy culture.
Food mood

What would you like to eat?

A meal, a sweet treat, market shopping or something to take away: choose a focus for the day instead of trying everything at once.

Illustrative image — not an on-site photograph
Make it lunch

Nagaimo dishes and Sakura Pork

If you pass through around lunchtime on the way to Abashiri, Shari or Kitami, the restaurant can be the main reason for your stop.

Last lunch orders are generally at 14:00. If you arrive late, switch to sweets or shopping.

Keep it light

Nonky-yaki

Even without a full restaurant meal, this baked sweet gives you a taste of Higashimokoto.

Limited fillings change with the season and daily preparation, so keep your flavor choice flexible.

Buy something to take home

Cheese, dairy products and local souvenirs

Even if you cannot visit Nyurakukan, the shop offers a taste of Higashimokoto's dairy tradition.

Share a family meal

Set meals, noodles and sweets

Adults can try nagaimo or Sakura Pork while children choose familiar dishes or sweets.

Plan for dinner

Restaurant dinner service

Evening service helps if you are staying at the hotel or traveling late. It is especially useful when nearby meal options are few.

Last dinner orders are generally at 19:00. Check official hours before a late arrival.

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